{"id":606207,"date":"2023-09-12T00:00:00","date_gmt":"2023-09-12T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?post_type=afternoon&#038;p=606207"},"modified":"2025-12-17T00:35:11","modified_gmt":"2025-12-17T00:35:11","slug":"productivity-sweet-spot","status":"publish","type":"afternoon","link":"https:\/\/enterpriseam.com\/egypt\/afternoon\/productivity-sweet-spot\/","title":{"rendered":"Productivity sweet spot"},"content":{"rendered":"<section id=\"606209\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"606209\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">1<\/div>\r\n\r\n                    <p class=\"f-graphik\">WHAT WE\u2019RE TRACKING TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/09\/12\/this-evening-govt-looking-at-another-stake-sale-for-telecom-egypt\/\">\r\n                            THIS EVENING: Gov\u2019t looking at another stake sale for Telecom Egypt?                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/09\/12\/this-evening-govt-looking-at-another-stake-sale-for-telecom-egypt\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2023\/09\/12\/this-evening-govt-looking-at-another-stake-sale-for-telecom-egypt\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2023\/09\/12\/this-evening-govt-looking-at-another-stake-sale-for-telecom-egypt\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=THIS EVENING: Gov\u2019t looking at another stake sale for Telecom Egypt?&url=https:\/\/enterpriseam.com\/egypt\/2023\/09\/12\/this-evening-govt-looking-at-another-stake-sale-for-telecom-egypt\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2023\/09\/12\/this-evening-govt-looking-at-another-stake-sale-for-telecom-egypt\/&title=THIS EVENING: Gov\u2019t looking at another stake sale for Telecom Egypt?\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=THIS+EVENING%3A+Gov%E2%80%99t+looking+at+another+stake+sale+for+Telecom+Egypt%3F+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2023%2F09%2F12%2Fthis-evening-govt-looking-at-another-stake-sale-for-telecom-egypt%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/09\/12\/this-evening-govt-looking-at-another-stake-sale-for-telecom-egypt\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2021\/3\/913.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"606210\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2023\/09\/12\/this-evening-govt-looking-at-another-stake-sale-for-telecom-egypt\/913-jpg-7\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2021\/3\/913.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"913.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2021\/3\/913.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2021\/3\/913.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-606209\" class=\"content-area-description single-story post-606209 post type-post status-publish format-standard has-post-thumbnail hentry category-what-were-tracking-tonight tag-enterprisepm tag-state-privatization-program tag-telecom-egypt tag-what-were-tracking-tonight wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2023\/9\/.4ae36846-4e5d-4daa-a31d-abcfae7b29ea.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong> Good afternoon, ladies and gentlemen, and happy hump day. <\/strong> We\u2019re looking at a news day that promises to be led primarily by updates on the privatization front, as the state privatization program maintains momentum. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong> THE BIG STORY TODAY <\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong> TE stake sale, take two? <\/strong> The Finance Ministry is reportedly considering selling another 10-15% stake in state-owned Telecom Egypt as part of the state privatization program, <a target=\"_blank\" href=\"https:\/\/www.alborsaanews.com\/2023\/09\/11\/1711618\" style=\"\" rel=\"noopener\">Al Borsa<\/a> reports, citing sources it says have knowledge of the matter. The potential stake sale would come a few months after <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/053a8175-6db9-4185-ab3d-520dc017ac28\" style=\"\" rel=\"noopener\">the government sold<\/a> a 9.5% stake in the company to institutional investors. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong> ONE WEEK TO GO- There are just six days until the Enterprise <\/strong><strong> Finance Forum, which takes place 18-19 September <\/strong>(Monday and Tuesday) at the St. Regis Hotel on the Nile Corniche. This flagship forum is the latest in our must-attend series of invitation-only events, where CEOs, bankers, investors, founders, and corporate leaders will meet to discuss the trends shaping the future of banking, finance, NBFIs, and fintech \u2014 and of their clients.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong> What to expect: <\/strong> Join <strong> Amr Allam <\/strong>(co-CEO, Hassan Allam Holding), <strong> Pakinam Kafafi <\/strong>(CEO, Taqa Arabia), <strong> Sherif El Kholy <\/strong> (partner and head of MENA, Actis), <strong> Tarek Abdel Rahman <\/strong> (managing partner, Compass Capital), <strong> Tarek Assaad <\/strong> (managing partner, Algebra Ventures), <strong> Ahmed Sobhy <\/strong> (chief investment officer, Banque Misr), and many others for talks on everything from how PE and VC players are tackling fundraising in a challenging climate to what major corporate customers of banking and finance need to see from their institutions. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong><a target=\"_blank\" href=\"https:\/\/finance.enterprise.news\/index.html#agenda\" style=\"\" rel=\"noopener\">Tap or click here to view the FULL AGENDA with SPEAKERS.<\/a><\/strong><strong><a target=\"_blank\" href=\"https:\/\/finance.enterprise.news\/\" style=\"\" rel=\"noopener\"><\/a><\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong> There will be plenty of parking available at the venue <\/strong> for all those attending. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong> We are honored to count some of the region\u2019s most important financial institutions as <\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong> our partners for this special event. <\/strong>The Enterprise Finance Forum could not take place without the support of our partners including Banque Misr, Al Baraka Bank, FAB Misr, HSBC, Mashreq, CI Capital, Global Corp, Visa, Hassan Allam Utilities, the IFC, and Post for Investment. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><a href=\"https:\/\/finance.enterprise.news\/index.html#agenda\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2023\/9\/802.jpg?ssl=1\"\/><\/a> <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong> THE BIG STORY ABROAD <\/strong><\/p>\n<ul>\n<li><strong> North Korea's Kim Jong Un visits Russia for what is feared to be an arms <\/strong><strong> deal: <\/strong> North Korean Leader Kim Jong Un arrived in Russia yesterday for a meeting with President Vladimir Putin that has sparked Washington\u2019s concerns about a potential arms deal for Moscow\u2019s war in Ukraine. (<a target=\"_blank\" href=\"https:\/\/www.reuters.com\/world\/north-koreas-kim-jong-un-russia-amid-us-warnings-not-sell-arms-2023-09-12\/\" style=\"\" rel=\"noopener\">Reuters<\/a> | <a target=\"_blank\" href=\"https:\/\/apnews.com\/article\/north-korea-russia-kim-putin-07221c9ba59e042372d9a50e756c2d79\" style=\"\" rel=\"noopener\">Associated Press<\/a>)<\/li>\n<li><strong> The devastating earthquake in Morocco continues to dominate news <\/strong><strong> headlines in the international press<\/strong>: The death toll has surpassed 2.8k after the 6.8 magnitude quake struck late on Friday, leaving thousands missing and thousands more homeless in the High Atlas Mountains. (<a target=\"_blank\" href=\"https:\/\/press.us9.list-manage.com\/track\/click?u=3f7bc576715ca1a70edef2788&id=fa0117d85d&e=0d5b89ef9a\" style=\"\" rel=\"noopener\">Associated Press<\/a> | <a target=\"_blank\" href=\"https:\/\/press.us9.list-manage.com\/track\/click?u=3f7bc576715ca1a70edef2788&id=220b4879b4&e=0d5b89ef9a\" style=\"\" rel=\"noopener\">Reuters<\/a> | <a target=\"_blank\" href=\"https:\/\/press.us9.list-manage.com\/track\/click?u=3f7bc576715ca1a70edef2788&id=75459a9984&e=0d5b89ef9a\" style=\"\" rel=\"noopener\">Bloomberg<\/a> | <a target=\"_blank\" href=\"https:\/\/press.us9.list-manage.com\/track\/click?u=3f7bc576715ca1a70edef2788&id=00d1d12c90&e=0d5b89ef9a\" style=\"\" rel=\"noopener\">New York Times<\/a> | <a target=\"_blank\" href=\"https:\/\/press.us9.list-manage.com\/track\/click?u=3f7bc576715ca1a70edef2788&id=d01678fa1b&e=0d5b89ef9a\" style=\"\" rel=\"noopener\">Washington Post<\/a> | <a target=\"_blank\" href=\"https:\/\/press.us9.list-manage.com\/track\/click?u=3f7bc576715ca1a70edef2788&id=c48d817762&e=0d5b89ef9a\" style=\"\" rel=\"noopener\">Wall Street Journal<\/a>)<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong> ** CATCH UP QUICK <\/strong> on the top stories from today\u2019s <strong> EnterpriseAM<\/strong>:<\/p>\n<ul>\n<li><strong> Pressure on EGP exchange rate set to rise, says IIF: <\/strong> The local currency <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/a0a55cde-5c8f-4eee-b5ec-ded4aedfab31\" style=\"\" rel=\"noopener\">is currently overvalued by some 10%<\/a> in comparison with its \u201creal effective exchange rate\u201d \u2014 its relative strength compared to a basket of 13 of our major trading partners.<\/li>\n<li><strong> We now know how much Heliopolis Housing could be getting for Heliopark: <\/strong>The state-owned National Organization for Social Ins (NOSI) <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/857504ac-5fe9-42a7-bf5c-5788e091d85e\" style=\"\" rel=\"noopener\">is offering Heliopolis Housing and Development (HHD) EGP 15 bn<\/a> to buy 100% of the land allocated to the Heliopark project.<\/li>\n<li><strong> UAE developers launch EGP 36 bn project in New Cairo: <\/strong><a target=\"_blank\" href=\"https:\/\/horizon-egy.com\/#navbar-offcanvas\" style=\"\" rel=\"noopener\">Horizon Egypt Developments<\/a> \u2014 a real estate firm backed by UAE investors \u2014 last week unveiled its maiden real estate project, dubbed <a target=\"_blank\" href=\"https:\/\/saadanewcairo.com\/\" style=\"\" rel=\"noopener\">Saada New Cairo<\/a>.<\/li>\n<\/ul>\n<div class=\"row\">\n<div class=\"col-md-12 subscribe-box-panel\">\n<div class=\"\">\n<div class=\"title\">\n<h4 class=\"fw-lighter mb-10\">\n   Get <b style=\"font-weight: 700\">Enterprise<\/b> daily<br \/>\n  <\/h4>\n<\/p><\/div>\n<p class=\"mb-10\">The roundup of news and trends that move your markets and shape corporate agendas delivered straight to your inbox.<\/p>\n<p>  <a target=\"_blank\" href=\"egypt\/en\/user\/NewsLetters\" type=\"button \" class=\"btn-green px-3 d-flex align-items-center\" rel=\"noopener\">Subscribe here<\/a>\n <\/div>\n<\/p><\/div>\n<\/div>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong> \u2600\ufe0f <\/strong><strong> TOMORROW\u2019S WEATHER- <\/strong>Temperatures continue to remain subdued with a high of 35\u00b0C during the daytime and dropping to 23\u00b0C at night, according to our favorite weather app. There is also a chance of high winds that can reach 30\/km per hour and chances of light rainfall in different areas in Greater Cairo, tell us <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/photo\/?fbid=685797953578775&set=pb.100064457301517.-2207520000&locale=ar_AR\" style=\"\" rel=\"noopener\">the Egyptian Meteorological Authority<\/a>.<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/state-privatization-program\/\">state privatization program<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/telecom-egypt\/\">Telecom Egypt<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/what-were-tracking-tonight\/\">WHAT WE\u2019RE TRACKING TONIGHT<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"606211 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"606211\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/09\/12\/606211\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-606211\" class=\"content-area-description single-story post-606211 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.beltoneholding.com\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/30.jpg?ssl=1\"><\/a><\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"606212\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"606212\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">2<\/div>\r\n\r\n                    <p class=\"f-graphik\">FOR YOUR COMMUTE<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/09\/12\/who-runs-the-box-office-women-how-putting-in-your-110-is-so-2008\/\">\r\n                            Who runs the box office? Women + How putting in your 110% is so 2008                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/09\/12\/who-runs-the-box-office-women-how-putting-in-your-110-is-so-2008\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2023\/09\/12\/who-runs-the-box-office-women-how-putting-in-your-110-is-so-2008\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2023\/09\/12\/who-runs-the-box-office-women-how-putting-in-your-110-is-so-2008\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Who runs the box office? Women + How putting in your 110% is so 2008&url=https:\/\/enterpriseam.com\/egypt\/2023\/09\/12\/who-runs-the-box-office-women-how-putting-in-your-110-is-so-2008\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2023\/09\/12\/who-runs-the-box-office-women-how-putting-in-your-110-is-so-2008\/&title=Who runs the box office? 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This marks a cultural shift in the country, as well as a potential new foothold for Hollywood studios, which have been struggling to secure revenues in the region since the pandemic. During covid-19, China\u2019s domestic film industry thrived, and the country began to limit the number of foreign films allowed in theaters. However, <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong> Fewer marital duties = more purchasing power. <\/strong> Experts <a target=\"_blank\" href=\"https:\/\/pro.morningconsult.com\/analysis\/china-women-moviegoers-data\" style=\"\" rel=\"noopener\">speculate<\/a> that the rise in the number of female moviegoers in China can be attributed to declining marriage rates, which leaves Chinese women with more money and time to spend on leisure activities. Also, female audiences in China are just as interested in science fiction and action films as the male audiences are, according to Morning Consult, but also have a wider scope of interests, which include romantic comedies and musicals. Morning Consult also noted that 32% of women in China reported going to the movies more than three times in July, while 27% of Chinese men reported the same.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong> Censorship presents a double-edged sword for Hollywood. <\/strong> China requires that foreign movies be approved by regulators prior to screening, and films can be (and were) banned or cut for violating the country\u2019s <a target=\"_blank\" href=\"https:\/\/www.indiewire.com\/features\/craft\/how-to-be-censored-in-china-a-brief-filmmaking-guide-50870\/\" style=\"\" rel=\"noopener\">censorship laws<\/a>. Instead of trying to market their usual big-budget blockbusters films to Chinese audiences, industry insiders suggest that Hollywood studios invest in Chinese productions, specifically romcoms and musicals.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong> Less is more: <\/strong> You\u2019re most likely to find success in what you do \u2014 whether in the workplace or with fitness goals \u2014 by giving 85%, rather than a full 100%, the <a target=\"_blank\" href=\"https:\/\/www.wsj.com\/lifestyle\/workplace\/try-hard-but-not-that-hard-85-is-the-magic-number-for-productivity-6b5aa875?mod=hp_featst_pos3\" style=\"\" rel=\"noopener\">WSJ<\/a> writes, citing physiologists and business leaders. The argument: Doing too much often backfires, as it impacts mental wellbeing and self-confidence and is broadly just not sustainable. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong> Optimize successful learning: <\/strong> The human brain learns best when presented with tasks measured at 85% difficulty \u2014 going beyond that leads to frustration and ultimately failure, researchers are quoted as saying. One leader from the hospitality industry agrees, albeit for different reasons. Rather than seeing accomplishing 100% of your goals as the ultimate success, he believes this may mean your goals are not ambitious enough. Instead, reaching 85% means you\u2019re always striving, rather than stagnating. <\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/china\/\">China<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/cinema\/\">CINEMA<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/for-your-commute\/\">FOR YOUR COMMUTE<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/women\/\">women<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"606214 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"606214\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/09\/12\/606214\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-606214\" class=\"content-area-description single-story post-606214 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.mashreqbank.com\/en\/uae\/personal\/branding\/brand-home\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2023\/7\/135.jpg?ssl=1\"><\/a><\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"606215\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"606215\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">3<\/div>\r\n\r\n                    <p class=\"f-graphik\">ENTERPRISE RECOMMENDS<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/09\/12\/german-suspense-drama-reminiscent-of-dark\/\">\r\n                            German suspense drama reminiscent of Dark                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/09\/12\/german-suspense-drama-reminiscent-of-dark\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2023\/09\/12\/german-suspense-drama-reminiscent-of-dark\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2023\/09\/12\/german-suspense-drama-reminiscent-of-dark\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=German suspense drama reminiscent of Dark&url=https:\/\/enterpriseam.com\/egypt\/2023\/09\/12\/german-suspense-drama-reminiscent-of-dark\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2023\/09\/12\/german-suspense-drama-reminiscent-of-dark\/&title=German suspense drama reminiscent of Dark\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=German+suspense+drama+reminiscent+of+Dark+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2023%2F09%2F12%2Fgerman-suspense-drama-reminiscent-of-dark%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/09\/12\/german-suspense-drama-reminiscent-of-dark\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-606215\" class=\"content-area-description single-story post-606215 post type-post status-publish format-standard hentry category-enterprise-recommends-2 tag-enterprise-recommends tag-enterprisepm tag-on-the-tube-tonight wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2023\/9\/.ae507e20-92ed-4619-b9fe-b5c7ac437049.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong> ? <\/strong><strong> ON THE TUBE TONIGHT-<br \/> <\/strong>(all times CLT)<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong><a target=\"_blank\" href=\"https:\/\/www.netflix.com\/title\/81513233\" style=\"\" rel=\"noopener\">Dear Child<\/a><\/strong><strong> : A German thriller that will leave you puzzled, and, perhaps, a little <\/strong><strong> scared. <\/strong>In this new Netflix miniseries, based on the bestselling novel by Romy Hausmann, the suspense is real. After a distressed woman runs out of the woods and is hit by a car, she is taken to hospital along with a young girl. When meeting with police officers, little Hannah explains things to the authorities: She says that the unconscious woman is her mother, Lenah, a woman who went missing over a decade ago and was never found. But when Lenah\u2019s parents are alerted and called in to identify the unconscious woman, they say that it isn\u2019t her. Instead, they find a shocking resemblance between the young Hannah and their own child. As more questions than answers emerge, the show takes on many twists and turns that will leave you at the edge of your seat throughout the six episodes. If you enjoy European drama and series like Dark, this series should make your watch list. <\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/enterprise-recommends\/\">Enterprise Recommends<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/on-the-tube-tonight\/\">On The Tube Tonight<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"606220 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">           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src=\"https:\/\/i0.wp.com\/enterprise.press\/wp-content\/uploads\/2022\/12\/Palm-Hills-The-Crown-web-dec-22.jpg\"><\/a><\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"606221\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">      \r\n<section id=\"advertiser\" class=\"enterprise-adv issue-section\">\r\n    <div class=\"issue-section__content\" style=\"flex-direction: column;\">\r\n  \r\n                <h4 class=\"wp-block-heading has-text-align-center has-normal-font-size\">\r\n                <span class=\"has-primary-color stk-highlight\">This publication is proudly sponsored by<\/span><\/h4>\r\n                \r\n\r\n                \r\n                <div class=\"wp-block-stackable-carousel alignwide stk-block-carousel stk--is-slide stk--infinite-scroll 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                   <span>Shaping the future of education in Egypt<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        <\/div><div class=\"stk-block-carousel__buttons\"><button class=\"stk-block-carousel__button stk-block-carousel__button__prev\" aria-label=\"Previous slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-left\" class=\"svg-inline--fa fa-chevron-left\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\" width=\"32\" height=\"32\"><path d=\"M34.52 239.03L228.87 44.69c9.37-9.37 24.57-9.37 33.94 0l22.67 22.67c9.36 9.36 9.37 24.52.04 33.9L131.49 256l154.02 154.75c9.34 9.38 9.32 24.54-.04 33.9l-22.67 22.67c-9.37 9.37-24.57 9.37-33.94 0L34.52 272.97c-9.37-9.37-9.37-24.57 0-33.94z\"><\/path><\/svg><\/button><button class=\"stk-block-carousel__button stk-block-carousel__button__next\" aria-label=\"Next slide\"><svg aria-hidden=\"true\" focusable=\"false\" 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   \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">4<\/div>\r\n\r\n                    <p class=\"f-graphik\">GO WITH THE FLOW<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/09\/12\/what-the-markets-are-doing-on-12-september-2023\/\">\r\n                            What the markets are doing on 12 September, 2023                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a 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         <\/a>\r\n\r\n                \n<article id=\"post-606222\" class=\"content-area-description single-story post-606222 post type-post status-publish format-standard hentry category-go-with-the-flow tag-egx tag-enterprisepm tag-go-with-the-flow wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2023\/9\/.4f728f58-e382-470a-b061-c095923e7864.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong> The EGX30 fell 0.7% at today\u2019s close <\/strong> on turnover of EGP 1.62 bn (24% below the 90-day average). Local investors were net sellers. The index is up 31.1% YTD.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong> In the green: <\/strong>Abu Dhabi Islamic Bank (+1.8%), Eastern Company (+1.5%) and Qalaa Holdings (+1.3%).<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong> In the red: <\/strong>Telecom Egypt (-2.4%), E-Finance (-2.3%) and Heliopolis Housing (-2.0%).<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/egx\/\">EGX<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/go-with-the-flow\/\">Go with the Flow<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"606223\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"606223\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">5<\/div>\r\n\r\n                    <p class=\"f-graphik\">Founder of the Week<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/09\/12\/meet-our-founder-of-the-week-omar-safar-founder-of-ascent\/\">\r\n                            Meet our founder of the week: Omar Safar, founder of Ascent                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/09\/12\/meet-our-founder-of-the-week-omar-safar-founder-of-ascent\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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Speaking to us this week is Omar Safar (<a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/omar-safar-493488127?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BaBlkMjiUR%2BeuKmAO5GfvHw%3D%3D\" style=\"\" rel=\"noopener\">LinkedIn<\/a>), one of the founders of <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/ascentegypt\/?hl=en\" style=\"\" rel=\"noopener\">Ascent<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong> My name is Omar Safar and I\u2019m one of the founders of Ascent, the <\/strong><strong> only <\/strong><strong> indoor rock <\/strong><strong> climbing gym in Egypt. <\/strong> I studied Accounting and Finance at the American University in Cairo and moved on to get a masters in the same field at the Westminster Business School in London. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong> I\u2019ve been climbing for the past six years now. <\/strong> It all started in 2016 \u2014 I was in London at the time and I remember coming back to Egypt during spring break and one of my friends suggested we go to Dahab, which I had never visited before. When we got there, my friend wanted us to go rock climbing; at first, I refused to do it or even risk the chance of falling. Eventually, I agreed. There was a bedouin guide called Mondi who tied the harness on me and told me to \u201cascend,\u201d and when I got down I said this is what I\u2019m going to do for the rest of my life. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong> It took some time at first to actually decide to start Ascent. <\/strong> When I got back to London from Dahab, I started getting into rock climbing and bouldering (which doesn\u2019t involve a harness). At that time, I was still doing my masters, which was in a very different direction from rock climbing, but I ultimately knew that climbing was what I wanted to do. When I graduated, I started working as an accountant at PwC, where I stayed for seven months but came to terms with the fact that the office work life is not for me. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong> When the pandemic hit, that\u2019s when I told myself that it\u2019s time to start Ascent. <\/strong> During that time, I climbed together on a small rock climbing wall with one of my closest friends \u2014 who\u2019s as obsessed as I am with rock climbing \u2014 at his house. He mentioned that someone was interested in starting a rock climbing gym at his family-owned mall, and that\u2019s when I met Youssef Shoukry (<a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/youssef-shoukry-ba0193122?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3ByO3q2GUbTZOLUVSsSjqaSA%3D%3D\" style=\"\" rel=\"noopener\">LinkedIn<\/a>). Youssef is also a rock climbing fanatic and once we met, we instantly started planning and officially opened Ascent in 2021. What worked out perfectly is that we both had similar experiences and we wanted to make a living out of what we loved. We eventually connected with <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/sherifhafez__\/?hl=en\" style=\"\" rel=\"noopener\">Sherif Hafez<\/a> through Ascent, and he is now our third partner in the business. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong> At the start, we faced some liquidity issues <\/strong> and I couldn\u2019t get the money that I thought I could. I ended up selling my car and taking out a loan, and my dad also pitched in. Aside from the financial aspect, mentally I had to prepare in the sense of sacrificing a stable job at my father\u2019s consultancy firm, which would have provided me more money in the grand scheme of things; but I stuck to my principle of following what I\u2019m passionate about.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong> There\u2019s no worst part of my job <\/strong> \u2014 even the unglamorous bits, like managing the business\u2019 finances, is necessary to make sure we can keep going, which in turn contributes to the best part of my job: Building this community of rock climbers and sharing that passion together. But I can tell you that what makes it difficult is seeing how new the sport is and how difficult it is to grow and create a knowledge base for climbing \u2014 a lot of people don't know that climbing is an Olympic sport and we\u2019re trying to develop the idea that it is a sport. For me, aside from building awareness about the sport, I also want to educate people about how rock climbing can really help with your mental state; it clears your mind and helps you focus.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong> Our intention is to create more competitions and gain international recognition from the <\/strong><strong> International Federation of Sport Climbing (IFSC)<\/strong>, which would help us grow the sport in terms of awareness and to develop our own federation for climbing here in Egypt. We\u2019re working on making our gym one of the few facilities in the Middle East that have both bouldering and rock climbing, and we\u2019re planning to develop our competitions to make them more inclusive to include more aspects like lead climbing and maybe even speed climbing eventually. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong> My family and business partners are my biggest supporters <\/strong>and everyone in my family \u2014 except my dad, because he\u2019s not a big fan of heights and likes to be in control [laughs] \u2014 enjoyed rock climbing at Ascent. But the person I turn to for business advice would be my business partner Youssef because he has a great capacity for problem solving and the ability to take action, which I\u2019m lucky to have in a partner.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong> If I didn\u2019t have Ascent, I would\u2019ve probably been in Dahab working as a rock climbing <\/strong><strong> instructor. <\/strong> I can\u2019t begin to explain how much rock climbing means to me \u2014 it was a dream come true when we opened our doors and when I got certified as a rock climbing instructor in 2021. These were some of the best things to ever happen to me.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong> The last book I re-read was <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.amazon.com\/New-Earth-Awakening-Purpose-Selection\/dp\/0452289963\" style=\"\" rel=\"noopener\">New Earth<\/a><\/strong><strong> by Eckhart Tolle. <\/strong> I\u2019veread this book four times now and every time I read it, I discover something new. The book is basically a lesson in being in the present by making use of what you have now and seizing the day, which helps to avoid the \u201cwhat if\u2026\u201d thoughts in retrospect. I highly recommend it \u2014 it\u2019s life changing.<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/ascent\/\">Ascent<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/founder-of-the-week\/\">FOUNDER OF THE WEEK<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/sports\/\">sports<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/startups\/\">startups<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"606225\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"calendar\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/09\/12\/606225\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-606225\" class=\"content-area-description single-story post-606225 post type-post status-publish format-standard hentry category-the-enterprise-entertainment-calendar wpautop entry\">\n\n\t\t\t<hr class=\"wp-block-separator has-text-color has-primary-color has-alpha-channel-opacity has-primary-background-color has-background is-style-wide\">\n\n\t\t<h2 class=\"wp-block-heading mt-0 has-primary-color has-text-color has-link-color has-normal-font-size\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n\t\t\t<strong> THE ENTERPRISE ENTERTAINMENT CALENDAR<\/strong>\n\t\t<\/h2>\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">SEPTEMBER <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>14-17 September (Thursday-Sunday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/tickets\/buy-tickets-medfest-eg-5th-edition-stigma-from-14th-to-17th-of-sept-14-september-2023-auc-tahrir-cultural-center-cairo-11196.html\" style=\"\">Medfest Cinematic Film Forum<\/a><\/span><span> at AUC <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.aucegypt.edu\/tahrir-cultural-center\" style=\"\">Tahrir Cultural Center<\/a><\/span><span style=\"font-weight:400;\">.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">15 September (Friday): Wust El Balad concert, City Center Almaza\u2019s summer hub, Cairo. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>15<\/span><span style=\"font-weight:400;\"> September (Friday): Aly & Fila performance, The Great Pyramid of Giza.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>16<\/span><span> September (Saturday): Cairo Flea Market at Zamalek Fish Garden.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21 September (Thursday): Standup Comedian Ali Quandil show at <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.google.com\/search?q=theatro&client=safari&sca_esv=564661802&rls=en&ei=-UIAZb7tPLXgxc8P8q24yAk&ved=0ahUKEwj-zezv86SBAxU1cPEDHfIWDpkQ4dUDCA8&uact=5&oq=theatro&gs_lp=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&sclient=gws-wiz-serp#\" style=\"\">Theatro<\/a><\/span><span> in <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.google.com\/search?client=safari&rls=en&q=arkan+plaza&ie=UTF-8&oe=UTF-8#\" style=\"\">Arkan Plaza<\/a><\/span><span>.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21-23 September (Thursday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/egypt.letapebytourdefrance.com\/presentation\" style=\"\">L\u2019Etape Egypt<\/a><\/span><span style=\"font-weight:400;\"> by Tour de France, Sharm El Sheikh.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>22 September (Friday): Masar Egbari <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/l.instagram.com\/?u=http%3A%2F%2Ftazkarti.co%2FCCAlmazaMassarEgbari&e=AT2G9wEjRLnmkVKUctjDCRf8kkle9oMcK8mp2GjndYFjmbd4GxssYpFNgvvhuatNHTjx7tYTPjNFTW5C0iw6_8XwTb8kW9AWdk8BTQ\" style=\"\">concert<\/a><\/span><span> at City Garage Live in <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.google.com\/maps\/dir\/29.9591057,31.2687396\/city+centre+almaza+location\/@30.0207737,31.2544305,12z\/data=!3m1!4b1!4m9!4m8!1m1!4e1!1m5!1m1!1s0x14583df81720ed69:0xb597301dcb56aacf!2m2!1d31.3649881!2d30.0807204?entry=ttu\" style=\"\">City Centre Almaza<\/a><\/span><span style=\"font-weight:400;\">.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>22-23 September (Friday-Saturday): Tamino Sahar Tour <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/open.spotify.com\/concert\/1cbxbAfoypr7frgz2JyV7w?si=a8e9bf82757241d8\" style=\"\">concert<\/a><\/span><span> in AUC <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.aucegypt.edu\/tahrir-cultural-center\" style=\"\">Tahrir Cultural Center<\/a><\/span><span style=\"font-weight:400;\">.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">26 September (Tuesday): Prophet Muhammad\u2019s birthday (TBC).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">28 September (Thursday): National holiday in observance of Prophet Muhammad\u2019s birthday (TBC).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>29 September (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/Cwsl1HNIhYE\/\" style=\"\">Samar Tarek, Muslim and Molotof LitOne concert<\/a><\/span><span style=\"font-weight:400;\">, Greek Campus, Tahrir, Cairo. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">OCTOBER <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">6 October (Friday): Armed Forces Day.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">11 October (Wednesday): Teatro Di San Carlo performance, the Pyramids of Giza, Giza.  <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">13-20 October (Friday-Friday): El Gouna Film Festival (GFF).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>28 October (Saturday): DJs <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/kygoofficial\/posts\/846377006847494\" style=\"\">Kygo, Ti\u00ebsto, Kung and Frank Walker concert<\/a><\/span><span style=\"font-weight:400;\">, Giza Pyramids. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">NOVEMBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>11 November (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/CvNDnfANplu\/?img_index=1\" style=\"\">El Gouna Half Marathon 2023<\/a><\/span><span style=\"font-weight:400;\">, El Gouna. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">15-24 November (Wednesday-Friday): Cairo International Film Festival (CIFF).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>16 November (Thursday): Jim Gaffigan\u2019s <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/tickets\/buy-tickets-jim-gaffigan-16-november-2023-the-marquee-cairo-festival-city-new-cairo-11134.html\" style=\"\">Barely Alive Tour<\/a><\/span><span style=\"font-weight:400;\"> at The Marquee, Cairo Festival City.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">EVENTS WITH NO SET DATE<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>2023: The inauguration of the Grand Egyptian Museum.<\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":606208,"template":"","categories":[],"tags":[],"class_list":["post-606207","afternoon","type-afternoon","status-publish","has-post-thumbnail","hentry","wpautop","entry"],"acf":{"mongo_id":"162c66d4-33c6-4e2b-ab74-898bd83f3c9d","teaser":"","photo_url":"https:\/\/ent.news\/2021\/8\/2026.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Productivity sweet spot - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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