{"id":590769,"date":"2023-07-25T00:00:00","date_gmt":"2023-07-25T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?post_type=afternoon&#038;p=590769"},"modified":"2025-12-16T16:12:13","modified_gmt":"2025-12-16T16:12:13","slug":"want-to-freedive","status":"publish","type":"afternoon","link":"https:\/\/enterpriseam.com\/egypt\/afternoon\/want-to-freedive\/","title":{"rendered":"Want to freedive?"},"content":{"rendered":"<section id=\"590771\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"590771\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">1<\/div>\r\n\r\n                    <p class=\"f-graphik\">WHAT WE\u2019RE TRACKING TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/07\/25\/this-evening-banque-misr-nbe-launch-new-usd-certificates\/\">\r\n                            THIS EVENING: Banque Misr + NBE launch new USD certificates                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/07\/25\/this-evening-banque-misr-nbe-launch-new-usd-certificates\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2023\/07\/25\/this-evening-banque-misr-nbe-launch-new-usd-certificates\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2023\/07\/25\/this-evening-banque-misr-nbe-launch-new-usd-certificates\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=THIS EVENING: Banque Misr + NBE launch new USD certificates&url=https:\/\/enterpriseam.com\/egypt\/2023\/07\/25\/this-evening-banque-misr-nbe-launch-new-usd-certificates\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2023\/07\/25\/this-evening-banque-misr-nbe-launch-new-usd-certificates\/&title=THIS EVENING: Banque Misr + NBE launch new USD certificates\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=THIS+EVENING%3A+Banque+Misr+%2B+NBE+launch+new+USD+certificates+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2023%2F07%2F25%2Fthis-evening-banque-misr-nbe-launch-new-usd-certificates%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/07\/25\/this-evening-banque-misr-nbe-launch-new-usd-certificates\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2022\/2\/263.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"590772\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2023\/07\/25\/this-evening-banque-misr-nbe-launch-new-usd-certificates\/263-jpg-32\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2022\/2\/263.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"263.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2022\/2\/263.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2022\/2\/263.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-590771\" class=\"content-area-description single-story post-590771 post type-post status-publish format-standard has-post-thumbnail hentry category-what-were-tracking-tonight tag-banque-misr tag-enterprisepm tag-national-bank-of-egypt tag-what-were-tracking-tonight wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2023\/7\/.1611148a-2639-4c6c-891f-50e2d94ba25d.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Good afternoon, friends. <\/strong> We hope that you\u2019re surviving the heat on this blackout-filled afternoon and have managed to ease back into the grind as we bring this hot hump day to a close. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>THE BIG STORY TODAY<\/strong> <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>State-owned Banque Misr and the National Bank of Egypt have launched<\/strong> <strong> new high-yield USD certificates of deposit<\/strong>, according to statements (pdfs \u2014 <a href=\"https:\/\/ent.news\/2023\/7\/965.pdf\" style=\"\">here<\/a> and <a href=\"https:\/\/ent.news\/2023\/7\/966.pdf\" style=\"\">here<\/a>). Each bank is offering two three-year certificates \u2014 one with a 27% total return with an upfront payout of the three years of interest in EGP equivalent, and another with a 7% annual interest rate, with interest paid out in USD on a quarterly basis. The minimum buy-in for each certificate is USD 1k, with the certificates available as of tomorrow. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>CORRECTION- <\/strong> In this morning\u2019s edition of EnterpriseAM, we had an incorrect figure for Beltone's recent capital increase of EGP 10 bn, the largest such transaction of its kind in Egypt as of the date of publication. The story has been amended on our web edition. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>THE BIG STORY ABROAD<\/strong> <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The role of manmade climate change in the ongoing global heat waves is dominating the international business press this afternoon<\/strong>, as the mercury continues to rise to record-breaking readings in conventionally mild-temperature countries in Europe. The sky-rocketing temperatures are going to occur between five to ten years, but with the 2 \u00b0C annual increase the sweltering heat can occur more often. <a href=\"https:\/\/www.reuters.com\/world\/climate-change-role-july-heatwaves-overwhelming-scientists-say-2023-07-25\/\" style=\"\">Reuters<\/a> | <a href=\"https:\/\/www.bbc.com\/news\/science-environment-66289489\" style=\"\">BBC<\/a> | <a href=\"https:\/\/apnews.com\/article\/heat-wave-deadly-climate-change-europe-america-4c361736afa70766049acdb189ccfd64\" style=\"\">Associated Press<\/a> | <a href=\"https:\/\/www.ft.com\/content\/6d8e01c7-2705-498c-86f4-520badb23b6e\" style=\"\">Financial Times<\/a>  <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>HAPPENING NOW-<\/strong> The US Federal Reserve\u2019s Open Market Committee meeting kicked off today. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>** CATCH UP QUICK<\/strong> on the top stories from today\u2019s <strong>EnterpriseAM<\/strong>: <\/p>\n<ul>\n<li><strong>Centamin + Barrick Gold just agreed terms with the Oil Ministry: <\/strong> The Oil Ministry <a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/4c561960-2f7a-4568-a4c9-11f0b54dc116\" style=\"\">has reached an agreement with the LSE-listed gold miner Centamin and Canada\u2019s Barrick Gold<\/a> on the terms for several exploration concessions awarded in 2021. <\/li>\n<li><strong>Japanese manufacturer Yazaki <\/strong> <strong><a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/9c560360-0ef6-4db8-8844-ac78e2958f68\" style=\"\">will begin construction of its EUR 30 mn factory<\/a><\/strong> <a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/9c560360-0ef6-4db8-8844-ac78e2958f68\" style=\"\"><\/a> in Fayoum\u2019s first freezone after signing land contracts with local authorities. <\/li>\n<li><strong>Beltone to purchase Eastown office building for EGP 1.1 bn: <\/strong> SODIC shareholders have <a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/4a46b8a4-6a75-493a-b837-f9a07b9cafad\" style=\"\">approved the sale of a 6.9k square-meter office building in the developer\u2019s Eastown project to Beltone Financial for EGP 1.1 bn<\/a>. <\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2023\/7\/44.jpg?ssl=1\"\/><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>MARK YOUR CALENDARS- The Enterprise Finance Forum is taking place on 18-19 <\/strong> <strong>September at the St. Regis Hotel in Cairo. <\/strong> This flagship forum is the latest in our must-attend series of invitation-only, C-suite-level gatherings that allow senior members of our community to openly and frankly discuss critical issues in key sectors of the economy. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong><a href=\"https:\/\/finance.enterprise.news\/\" style=\"\">TAP OR CLICK HERE<\/a><\/strong> <strong> if you want to express interest in attending. <\/strong> We\u2019ll be sending out the first batch of invitations soon. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Do you want to become a commercial partner?<\/strong> Ping a note to <a href=\"mailto:mtaalab@inktankir.com\" style=\"\">Moustafa Taalab, our head of commercial<\/a>, or fill out <a href=\"https:\/\/finance.enterprise.news\/sponsor.html\" style=\"\">this form<\/a> and we\u2019ll be in touch. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>STAY TUNED for more detail <\/strong> about our agenda. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>DID YOU MISS THE ENTERPRISE EXPORTS AND FDI FORUM? <\/strong> <strong><a href=\"https:\/\/podcasts.apple.com\/eg\/podcast\/the-enterprise-podcast\/id1617987136\" style=\"\">Tune in to the Enterprise Podcast and listen for yourself<\/a><\/strong> <strong>:<\/strong> The Enterprise Podcast is back with another installment of our forum series, where we bring you audio recordings of what was said on stage at the Enterprise Exports and FDI Forum, which took place in May. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WANT TO LISTEN? Head to: <\/strong> <a href=\"https:\/\/podcasts.apple.com\/eg\/podcast\/how-to-become-part-of-a-multinationals-supply-chain\/id1617987136?i=1000622000939\" style=\"\">Apple Podcast<\/a> | <a href=\"https:\/\/open.spotify.com\/episode\/57zbwQADGdOo5cMf37jSzM\" style=\"\">Spotify<\/a> | <a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly93d3cub21ueWNvbnRlbnQuY29tL2QvcGxheWxpc3QvNWE1NmQ3YzMtZjI4MS00NTU3LThlMzEtYWFjODAxN2NjZjA2LzY4NmNmYTU5LTAwOTMtNDEyMS1hMTRjLWFlNmYwMDk3ZjEyMi81NDI0MGE5Ni04YWY5LTRkZGQtODExNi1hZTZmMDA5OTgxMzYvcG9kY2FzdC5yc3M\/episode\/MDUwOTc0ZGUtZGViOS00Zjc4LTliZGQtYjA0NzAxMGExMTUw?sa=X&ved=0CAUQkfYCahcKEwjA4YO_qKWAAxUAAAAAHQAAAAAQAQ\" style=\"\">Google Podcast<\/a> | <a href=\"https:\/\/play.anghami.com\/episode\/1118757834\" style=\"\">Anghami<\/a>. <strong>We\u2019re releasing a new episode every Sunday morning.<\/strong> <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>IN THIS WEEK\u2019S EPISODE- <\/strong> We ask some of the biggest multinationals and suppliers operating here \u2014 namely, in logistics, e-commerce, and FMCG \u2014 what it is they\u2019re looking for in a local partner, product or service and what are some of the pain points they\u2019ve had to cope with. We were joined on that panel by <strong>Khaled Morsy<\/strong>, CEO of DB Schenker Egypt, <strong> Omar Elsahy<\/strong>, General Manager at Amazon Egypt, <strong>Tarek Kame<\/strong> l, Chairman and CEO of Nestl\u00e9 Egypt and Sudan. <\/p>\n<div class=\"row\">\n<div class=\"col-md-12 subscribe-box-panel\">\n<div class=\"\">\n<div class=\"title\">\n<h4 class=\"fw-lighter mb-10\">\n     Get <b style=\"font-weight: 700\">Enterprise<\/b> daily<br \/>\n    <\/h4>\n<\/p><\/div>\n<p class=\"mb-10\">The roundup of news and trends that move your markets and shape corporate agendas delivered straight to your inbox.<\/p>\n<p>   <a href=\"egypt\/en\/user\/NewsLetters\" type=\"button \" class=\"btn-green px-3 d-flex align-items-center\">Subscribe here<\/a>\n  <\/div>\n<\/p><\/div>\n<\/div>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u2600\ufe0f <\/strong> <strong>TOMORROW\u2019S WEATHER- <\/strong> The heat will persist at 40\u00b0C during the AM and drop to a milder 28\u00b0C at night, according to our favorite weather app. <\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/banque-misr\/\">Banque Misr<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/national-bank-of-egypt\/\">National Bank of Egypt<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/what-were-tracking-tonight\/\">WHAT WE\u2019RE TRACKING TONIGHT<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n 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href=\"https:\/\/www.mashreqbank.com\/en\/uae\/personal\/branding\/brand-home\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2023\/7\/135.jpg?ssl=1\"><\/a><\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"590774\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"590774\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">2<\/div>\r\n\r\n                    <p class=\"f-graphik\">FOR YOUR COMMUTE<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/07\/25\/new-pharaoh-based-game-worldid-is-the-new-identification\/\">\r\n                            New Pharaoh based game + WorldID is the new identification?                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/07\/25\/new-pharaoh-based-game-worldid-is-the-new-identification\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n   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data-attachment-id=\"590775\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2023\/07\/25\/new-pharaoh-based-game-worldid-is-the-new-identification\/957-jpg-14\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2023\/7\/957.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"957.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2023\/7\/957.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2023\/7\/957.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-590774\" class=\"content-area-description single-story post-590774 post type-post status-publish format-standard has-post-thumbnail hentry category-for-your-commute tag-ai tag-ancient-egypt tag-enterprisepm tag-for-your-commute tag-game tag-world-coin tag-yeezy wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2023\/7\/.54051517-6786-4278-b11a-7f9911ddbf4e.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>Walk among the pharaohs: <\/strong>Video game company Creative Assembly\u2019s latest strategy video game <a href=\"https:\/\/pharaoh.totalwar.com\/\" style=\"\">Total War: Pharaoh<\/a> takes place during the New Kingdom of Egypt in the years leading up to the collapse of the Bronze Age. The game is based on written accounts, archeological discoveries, and art to revive ancient Egypt in an emerging gameplay, <a href=\"https:\/\/www.theguardian.com\/games\/2023\/jul\/24\/total-war-pharaoh-bends-history-to-give-us-an-up-close-view-of-ancient-egypts-downfall\" style=\"\">the Guardian<\/a> wrote. The game allows you to become Egypt\u2019s \u201clast great Pharaoh and stand against the collapse of an iconic civilization,\u201d following the death of the old Pharaoh. The game, which will be out in October of this year, allows players to play as a number of Egyptian rulers \u2014 Ramesses, Amenmesse, Tausret, Seti, Irsu, or Bay. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>The newest entrant to the crypto world is\u2026 just a little bit unsettling:<\/strong> Worldcoin, a new crypto project founded by OpenAI CEO Sam Altman, launched yesterday, <a href=\"https:\/\/www.reuters.com\/technology\/openais-sam-altman-launches-worldcoin-crypto-project-2023-07-24\/\" style=\"\">Reuters<\/a> reported. Among other products, the project offers identity verification by creating digital passports called World IDs that can only be obtained through an in-person iris scan using a specific orb, co-founder Alex Blania told Reuters. The purpose of the World IDs is to distinguish between real people and AI bots online. These IDs can be stored on crypto blockchains to preserve privacy and prevent them from being governed by any single entity. Worldcoin is positioning its World ID as a product that will be necessary in the era of generative AI chatbots, including ChaptGPT, which are able to generate human-like language. Worldcoin has attracted 2 mn users during its beta phase so far and is expanding its \u201corbing\u201d operations to 35 cities in 20 countries. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Stockpiled Yeezys are flying off the shelves:<\/strong> Adidas received EUR 508 mn (around USD 565 mn) for orders of 4 mn pairs of unsold Yeezy shoes, the <a href=\"https:\/\/www.ft.com\/content\/e904ca26-441a-490e-aa3a-905579a7534b\" style=\"\">Financial Times<\/a> reports. This comes, ironically, as CEO Bjorn Gulden stated that the company would \u201cprobably not make [net income]\u201d on its remaining Yeezy inventory back in March. The company ended its partnership with Kanye West <a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/0b5617c1-e9de-4619-9132-fbe979ed14b1\" style=\"\">in late October<\/a> after he made antisemitic remarks that left the fate of the remaining inventory unknown. Adidas announced in May that it would sell some of this inventory through an online sale, which saw huge demand. This exceeded the company\u2019s most optimistic forecast, sources familiar with the matter told the Financial Times.  <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Adidas will give back: <\/strong>The company is planning to donate some of the proceeds from the sale of its unsold Yeezy inventory to charity, the Financial Times says, citing sources familiar with the matter. It has already chosen five charities in the US and China, including the Anti-Defamation League and the Philonise and Keeta Floyd Institute for Social Change, the sources added. Adidas is also planning to use some of the proceeds to pay royalties to Kanye West and to cover costs of ending the partnership, including laying off staff, closing production facilities, and the legal costs. <\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/ai\/\">AI<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/ancient-egypt\/\">Ancient Egypt<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/for-your-commute\/\">FOR YOUR COMMUTE<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/game\/\">Game<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/world-coin\/\">World coin<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/yeezy\/\">yeezy<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"590776 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"590776\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/07\/25\/590776\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-590776\" class=\"content-area-description single-story post-590776 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.palmhillsdevelopments.com\/en-us\/home\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/enterprise.press\/wp-content\/uploads\/2022\/12\/Palm-Hills-The-Crown-web-dec-22.jpg\"><\/a><\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"590777\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"590777\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">3<\/div>\r\n\r\n                    <p class=\"f-graphik\">ENTERPRISE RECOMMENDS<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/07\/25\/watch-freediving-documentary-the-deepest-breath-but-with-caution\/\">\r\n                            Watch freediving documentary The Deepest Breath \u2014 but with caution                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/07\/25\/watch-freediving-documentary-the-deepest-breath-but-with-caution\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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This emotional A24 feature film ( <a href=\"https:\/\/youtu.be\/MzH6BI6P4Uo\" style=\"\">watch trailer, runtime: 2:21<\/a>) is an exploration of the thrilling, and dangerous, sport of freediving. A combination of real footage and reconstructions of certain events tell the story of freediver Alessia Zecchini, her coach, and world-renowned safety diver Stephen Keenan during her quest to break the world record. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>If you\u2019re unfamiliar with freediving, it\u2019s an extreme sport where divers plunge down into <\/strong><strong>the ocean without an oxygen tank, aiming to reach record-breaking depths in a single breath.<\/strong> Director and screenwriter Laura McGann does an amazing job showing the beauty and serenity that drives people to compete in the sport, but does not minimize the tragedy that many experience during their attempts. Unfortunately, depictions of the dangers of freediving in <a href=\"https:\/\/www.netflix.com\/title\/81630917\" style=\"\">The Deepest Breath<\/a> are graphic and upsetting, so be prepared. <\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/enterprise-recommends\/\">Enterprise Recommends<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/on-the-tube-tonight\/\">On The Tube Tonight<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"590782\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">      \r\n<section id=\"advertiser\" class=\"enterprise-adv issue-section\">\r\n    <div class=\"issue-section__content\" style=\"flex-direction: column;\">\r\n  \r\n                <h4 class=\"wp-block-heading has-text-align-center has-normal-font-size\">\r\n                <span class=\"has-primary-color stk-highlight\">This publication is proudly sponsored by<\/span><\/h4>\r\n                \r\n\r\n                \r\n                <div class=\"wp-block-stackable-carousel alignwide stk-block-carousel stk--is-slide stk--infinite-scroll stk--arrows-justify-space-between stk--arrows-align-center stk-block stk-a38cfb2 sponsor-slider-container mb-0\" data-slides-to-show=\"3\" data-block-id=\"a38cfb2\"><style>.stk-a38cfb2 {--slides-to-show:3 !important;}.stk-a38cfb2 .stk-block-carousel__button{background:#00000099 !important;fill:#FFFFFF !important;border-radius:4px !important;}.stk-a38cfb2 .stk-block-carousel__button 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256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/button><\/div><\/div><div class=\"stk-block-carousel__dots\" role=\"list\" data-label=\"Slide %%d\"><\/div><\/div><\/div>\r\n        <\/div>\r\n<\/section> \r\n\r\n\n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"590783\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"590783\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">4<\/div>\r\n\r\n                    <p class=\"f-graphik\">GO WITH THE FLOW<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/07\/25\/what-the-markets-are-doing-on-25-july-2023\/\">\r\n                            What the markets are doing on 25 July 2023                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/07\/25\/what-the-markets-are-doing-on-25-july-2023\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li 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href=\"https:\/\/api.whatsapp.com\/send?text=What+the+markets+are+doing+on+25+July+2023+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2023%2F07%2F25%2Fwhat-the-markets-are-doing-on-25-july-2023%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/07\/25\/what-the-markets-are-doing-on-25-july-2023\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-590783\" class=\"content-area-description single-story post-590783 post type-post status-publish format-standard hentry category-go-with-the-flow tag-egx tag-enterprisepm tag-go-with-the-flow wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2023\/7\/.14063d92-f836-4583-abf1-08fb2ea16c87.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The EGX30 fell 0.4% at today\u2019s close<\/strong> on turnover of EGP 1.62 bn (15.9% below the trailing 90-day average). Local investors were net sellers. The index is up 19.7% YTD. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the green: <\/strong>Ezz Steel (+5.7%), Edita (+1.1%) and Mopco (+0.9%). <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In the red: <\/strong>Qalaa Holdings (-3.6%), Credit Agricole Egypt (-3.4%) and Ibnsina Pharma (-3.1%). <\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/egx\/\">EGX<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/go-with-the-flow\/\">Go with the Flow<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"590784\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"590784\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">5<\/div>\r\n\r\n                    <p class=\"f-graphik\">Founder of the Week<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/07\/25\/meet-our-founder-of-the-week-farida-el-sabh-co-founder-of-lanalou\/\">\r\n                            Meet our founder of the week: Farida El Sabh, co-founder of Lanalou                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/07\/25\/meet-our-founder-of-the-week-farida-el-sabh-co-founder-of-lanalou\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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Speaking to us this week is Farida El Sabh ( <a href=\"https:\/\/www.linkedin.com\/in\/farida-el-sabh\/\" style=\"\">LinkedIn<\/a>), co-founder of <a href=\"https:\/\/lanalou.me\/\" style=\"\">Lanalou<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>My name is Farida El Sabh and I am the co-founder of Lanalou<\/strong>, an Egyptian brand that produces creative child-related products such as cosmetics, tailored kids\u2019 furniture, and educational flash cards to nurture the child\u2019s mind, body, and soul. I am now a mother of two and I graduated from the American University in Cairo (AUC) majoring in theater with a psychology minor. During my senior year, I worked with a digital marketing agency called <a href=\"https:\/\/www.ripplemarkeg.com\/\" style=\"\">ripplemark<\/a> as an intern and I continued working with them for two years after graduating, and then I started establishing my own brand. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>My eldest daughter, Lana, was the main inspiration for my brand<\/strong>, which I named after her nickname. The idea came up when I gave birth during covid-19 as I was supposed to travel to the US where my mother lives and stock up all the baby essentials such as clothes, books, and cosmetics from there. Unfortunately, flights were suspended globally and I was not able to travel. I started creating and designing educational flash cards for Lana myself and surprisingly my family and friends loved it and they wanted me to make similar ones for them. So, I thought of starting my own brand and flash cards were my first product. We printed them in four languages \u2014 English, French, Arabic, German. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The best part of my job is the positive feedback I get from my customers.<\/strong> I\u2019m filled with joy when a parent tells me their child started to love reading after using your flash cards and book. Also, when a parent tells me that there is a notable improvement in their daughter\u2019s\/son\u2019s hair condition after using our hair products.  <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The hardest part of my job is to hire qualified people in my team.<\/strong> I always search extensively until I find the skilled people who truly believe in the brand\u2019s purpose and goals to fit in the required positions.  <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>If I could give someone who is thinking of starting their own business just one piece of<\/strong> <strong> advice<\/strong>, it would be to exist first and everything will flow afterwards \u2014 just keep on pushing and be persistent. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The three most important KPIs that I look at everyday<\/strong> are the brand\u2019s online sales, adding new products, while maintaining our quality, and the number of places we are selling products at. We already have our products placed in a number of pharmacies and supermarkets. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>I don\u2019t feel like being a founder of a startup is a lonely journey<\/strong>, as I have a strong supportive team that always has my back. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Lanalou is a self-financed business \u2014 we did not formally receive any external funds. <\/strong> <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">All of the business\u2019 income is invested back in the company. If I would target investors or external funding in the future, I would choose strategic funding partners who have the same beliefs and vision, move the brand forward, and add to it. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>My short-term growth plan<\/strong> is to add new meaningful products to the brand, mainly in the educational and cosmetics lines. My long-term goal is to expand our brand inside and outside Egypt and start exporting our products. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>My family is very supportive and they truly believe in what I am doing.<\/strong> I always turn to Mohamed Hammouda ( <a href=\"https:\/\/www.linkedin.com\/in\/mohamed-hammouda-cfa-49bb318a\/\" style=\"\">LinkedIn<\/a>) , my husband and the co-founder of Lanalou, when I need to fix a difficult problem in my work. I trust him blindly and he always supports me and solves complicated problems. My kids are very proud of their mother, especially my eldest daughter, who feels so happy seeing her nickname on the shelves of the supermarket.  <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>I love to learn and get my mind nourished, so books truly inspire my mind and soul.<\/strong> The book I am currently reading is <a href=\"https:\/\/www.amazon.eg\/-\/en\/Traction-Get-Grip-Your-Business\/dp\/1936661837\" style=\"\">Traction: Get a Grip on your Business<\/a> by Gino Wickman, which helps any entrepreneur to develop your business efficiently. Also, <a href=\"https:\/\/www.amazon.com\/Kindergarten-Too-Late-Masaru-ibuka\/dp\/0671253638\" style=\"\">Kindergarten is Too Late<\/a> by Masaru Ibuka inspired me a lot through my motherhood journey and when I started my business. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Working out is one hobby I\u2019ve recently adopted with my husband.<\/strong> I always workout at 6am in the morning and this puts me in a good mood for the rest of the day and helps me function better at work and at home with my kids. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>One startup that I think is killing it is <\/strong> <strong><a href=\"https:\/\/thndr.app\/eg\/\" style=\"\">Thndr<\/a><\/strong>. Their work to simplify investing and facilitate access to the right tools and resources to empower investors is a great idea. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>If I weren\u2019t building the business I'm building now,<\/strong> I would have started another business \u2014 I don\u2019t think I would be an employee or work in my family business.  <\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/farida-el-sabh\/\">Farida El Sabh<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/founder-of-the-week\/\">FOUNDER OF THE WEEK<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/lanalou\/\">Lanalou<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/startups\/\">startups<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"590786\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"calendar\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/07\/25\/590786\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-590786\" class=\"content-area-description single-story post-590786 post type-post status-publish format-standard hentry category-the-enterprise-entertainment-calendar wpautop entry\">\n\n\t\t\t<hr class=\"wp-block-separator has-text-color has-primary-color has-alpha-channel-opacity has-primary-background-color has-background is-style-wide\">\n\n\t\t<h2 class=\"wp-block-heading mt-0 has-primary-color has-text-color has-link-color has-normal-font-size\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n\t\t\t<strong> THE ENTERPRISE ENTERTAINMENT CALENDAR<\/strong>\n\t\t<\/h2>\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">JULY <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>26 July (Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/CumxoDqMl0j\/?igshid=ZTJlZmI4ZjZmNw%3D%3D\" style=\"\">Massar Egbari concert<\/a><\/span><span style=\"font-weight:400;\">, Cairo Jazz Club 610, Sheikh Zayed, Cairo. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>26 July (Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/CucpSPvsFoB\/\" style=\"\">Hisham Kharma concert<\/a><\/span><span style=\"font-weight:400;\">, Cairo Opera House, El Zamalek, Cairo. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">27 July (Thursday): National holiday in observance of Revolution Day (TBC). <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>27 July (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/Cucr-OQrmLF\/?igshid=ZTJlZmI4ZjZmNw%3D%3D\" style=\"\">Samar Tarek concert<\/a><\/span><span style=\"font-weight:400;\">, ElSawy Culturewheel, Zamalek, Cairo. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>27 July (Thursday): Cairokee mega-concert, <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/Almanara.Arena\/\" style=\"\">Manara Arena<\/a><\/span><span style=\"font-weight:400;\">, New Cairo.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>27 July (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/Cu2o6GhNcXz\/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA%3D%3D\" style=\"\">Ahmed Saad Concert<\/a><\/span><span style=\"font-weight:400;\">, New Alamein Festival 2023, New Alamein, North Coast.  <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>27-28 August (Thursday-Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/CvAUlU7Ne74\/\" style=\"\">Shorelines musical festival<\/a><\/span><span style=\"font-weight:400;\">, Almaza Bay, North Coast. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>28 July (Friday):<\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/CvAtkx6r8Kw\/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA%3D%3D\" style=\"\">Nancy Ajram and Raghab Alama Concert<\/a><\/span><span style=\"font-weight:400;\">, the New Alamein Festival 2023, New Alamein, North Coast. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>28 July (Friday):<\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.culturewheel.com\/en\/events\/ydm12EPxol\" style=\"\">Ali Qandil stand up comedy show<\/a><\/span><span style=\"font-weight:400;\">, ElSawy Culturewheel, Zamalek, Cairo. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>28 July (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/events\/728865332576949\/?acontext=%7B%22event_action_history%22%3A[%7B%22mechanism%22%3A%22discovery_top_tab%22%2C%22surface%22%3A%22bookmark%22%7D]%2C%22ref_notif_type%22%3Anull%7D\" style=\"\">Route Tech Summit 2023<\/a><\/span><span style=\"font-weight:400;\">, Greek Campus, Tahrir, Cairo. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>29 July (Saturday): Cairokee mega-concert, <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/Almanara.Arena\/\" style=\"\">Manara Arena<\/a><\/span><span style=\"font-weight:400;\">, New Cairo.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>29 July (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/events\/1670626886746383\/?acontext=%7B%22event_action_history%22%3A[%7B%22surface%22%3A%22home%22%7D%2C%7B%22mechanism%22%3A%22discovery_top_tab%22%2C%22surface%22%3A%22bookmark%22%7D]%2C%22ref_notif_type%22%3Anull%7D\" style=\"\">Ali El Hagar concert<\/a><\/span><span>, El Sawy <\/span><span>Culturewheel<\/span><span style=\"font-weight:400;\">, El Zamalek, Cairo. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">AUGUST<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>2 -3 August (Wednesday-Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/traiconevents.com\/fintechegypt\/\" style=\"\">Fintech Revolution Summit<\/a><\/span><span style=\"font-weight:400;\">, Cairo Festival City.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>3 August (Thursday):<\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/CumxoDqMl0j\/?igshid=ZTJlZmI4ZjZmNw%3D%3D\" style=\"\">Massar Egbari concert<\/a><\/span><span style=\"font-weight:400;\">, Bibliotheca Alexandrina, Alexandria. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>8 August (Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/events\/s\/%D8%AC%D8%AF%D9%84-x-%D8%A7%D9%84%D8%B3%D8%A7%D9%82%D9%8A%D8%A9-8-%D8%A7%D8%BA%D8%B3%D8%B7%D8%B3-2023\/1088479965872418\/\" style=\"\">Jadal Concert<\/a><\/span><span>, El Sawy <\/span><span>Culturewheel<\/span><span style=\"font-weight:400;\">, El Zamalek, Cairo. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">10 August (Thursday): Jadal concert, Bibliotheca Alexandrina, Alexandria. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>11 August (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/events\/1736074900145840\/?acontext=%7B%22event_action_history%22%3A[%7B%22surface%22%3A%22home%22%7D%2C%7B%22mechanism%22%3A%22discovery_top_tab%22%2C%22surface%22%3A%22bookmark%22%7D]%2C%22ref_notif_type%22%3Anull%7D\" style=\"\">Amr Diab Summer Concert<\/a><\/span><span style=\"font-weight:400;\">, Golf Porto Marina, North Coast. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>13 -19 August(Sunday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/events\/s\/%D9%85%D8%B9%D8%B1%D8%B6-%D8%A7%D9%84%D8%B3%D8%A7%D9%82%D9%8A%D8%A9-%D9%84%D9%84%D9%83%D8%AA%D8%A7%D8%A8\/1316913362572845\/?mibextid=RQdjqZ\" style=\"\">El Sawy<\/a><\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/events\/s\/%D9%85%D8%B9%D8%B1%D8%B6-%D8%A7%D9%84%D8%B3%D8%A7%D9%82%D9%8A%D8%A9-%D9%84%D9%84%D9%83%D8%AA%D8%A7%D8%A8\/1316913362572845\/?mibextid=RQdjqZ\" style=\"\">Culturewheel<\/a><\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/events\/s\/%D9%85%D8%B9%D8%B1%D8%B6-%D8%A7%D9%84%D8%B3%D8%A7%D9%82%D9%8A%D8%A9-%D9%84%D9%84%D9%83%D8%AA%D8%A7%D8%A8\/1316913362572845\/?mibextid=RQdjqZ\" style=\"\">book fair<\/a><\/span><span style=\"font-weight:400;\">, ElSawy Culturewheel, Zamalek, Cairo. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>12 August (Saturday):<\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/CumxoDqMl0j\/?igshid=ZTJlZmI4ZjZmNw%3D%3D\" style=\"\">Massar Egbari concert<\/a><\/span><span>, El Sawy <\/span><span>Culturewheel<\/span><span style=\"font-weight:400;\">, Sheikh Zayed, Cairo.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21 August (Monday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/events\/293435623148575\/?acontext=%7B%22event_action_history%22%3A[%7B%22surface%22%3A%22home%22%7D%2C%7B%22mechanism%22%3A%22discovery_top_tab%22%2C%22surface%22%3A%22bookmark%22%7D]%2C%22ref_notif_type%22%3Anull%7D\" style=\"\">Akher Zafeer concert<\/a><\/span><span>, El Sawy <\/span><span>Culturewheel<\/span><span style=\"font-weight:400;\">, El Zamalek, Cairo.  <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>25 August (Friday): Russ Concert, <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/alameinfestival\/\" style=\"\">New Alamein Festival 2023<\/a><\/span><span style=\"font-weight:400;\">, North Coast. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">SEPTEMBER <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">26 September (Tuesday): Prophet Muhammad\u2019s birthday (TBC).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">28 September (Thursday): National holiday in observance of Prophet Muhammad\u2019s birthday (TBC).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">OCTOBER <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">6 October (Friday): Armed Forces Day.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">13 October- 20 October (Friday-Friday): El Gouna Film Festival (GFF).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">NOVEMBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>15-24 November (Wednesday-Friday): Cairo International Film Festival (CIFF).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">EVENTS WITH NO SET DATE<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>2023: The inauguration of the Grand Egyptian Museum.<\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":590770,"template":"","categories":[],"tags":[],"class_list":["post-590769","afternoon","type-afternoon","status-publish","has-post-thumbnail","hentry","wpautop","entry"],"acf":{"mongo_id":"ac11a9f3-71fa-4bcd-aca5-4fd6255fee24","teaser":"","photo_url":"https:\/\/ent.news\/2020\/9\/2710.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Want to freedive? - EnterpriseAM 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