{"id":587663,"date":"2023-05-30T00:00:00","date_gmt":"2023-05-30T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?post_type=afternoon&#038;p=587663"},"modified":"2025-12-16T15:03:30","modified_gmt":"2025-12-16T15:03:30","slug":"stop-trying-to-multitask","status":"publish","type":"afternoon","link":"https:\/\/enterpriseam.com\/egypt\/afternoon\/stop-trying-to-multitask\/","title":{"rendered":"Stop trying to multitask"},"content":{"rendered":"<section id=\"587665\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"587665\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">1<\/div>\r\n\r\n                    <p class=\"f-graphik\">WHAT WE\u2019RE TRACKING TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/05\/30\/this-evening-oih-could-invest-usd-1-2-bn-in-several-projects-in-uzbekistan\/\">\r\n                            THIS EVENING: OIH could invest USD 1.2 bn in several projects in Uzbekistan                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/05\/30\/this-evening-oih-could-invest-usd-1-2-bn-in-several-projects-in-uzbekistan\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img 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src=\"https:\/\/i0.wp.com\/ent.news\/2022\/4\/84.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"587666\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2023\/05\/30\/this-evening-oih-could-invest-usd-1-2-bn-in-several-projects-in-uzbekistan\/84-jpg-20\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2022\/4\/84.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"84.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2022\/4\/84.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2022\/4\/84.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-587665\" class=\"content-area-description single-story post-587665 post type-post status-publish format-standard has-post-thumbnail hentry category-what-were-tracking-tonight tag-enterprisepm tag-orascom-investment-holding tag-what-were-tracking-tonight wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2023\/5\/.5f697d3b-9cc7-4396-9ea3-411c5e1f6f74.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">Good afternoon, nice people, and happy hump day \u2014 or earnings downpour day<\/span><span style=\"\">,<\/span><span style=\"font-weight:400;\"> depending on where you\u2019re sitting. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">THE BIG STORY TODAY<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"\"> <\/span><span style=\"font-weight:700\">OIH could invest USD 1.2 bn in Uzbekistan:<\/span><span style=\"\"> Orascom Investment Holding<\/span><span> (OIH) is exploring several potential investments worth a combined USD 1.2 bn in Uzbekistan\u2019s renewables, hospitality, food production, and mining sectors, OIH CEO Marwan Hussein confirmed to Enterprise today. OIH Chairman Naguib Sawiris discussed the investment plan <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/president.uz\/ru\/lists\/view\/6386?fbclid=IwAR3HNYO2LA34C3WIEoR1WjvU0uA3RP1cECnArVxFKylI4EcCTnMQiPV6K0M\" style=\"\">during a meeting<\/a><\/span><span style=\"font-weight:400;\"> yesterday with Uzbekistan President Shavkat Mirziyoyev.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">THE BIG STORY ABROAD<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">Rare drone attacks on the Russian capital are leading the conversation in the international press. <\/span><span>Eight drones attacked Moscow\u2019s more affluent areas which house the residences of senior Russian government officials during the early hours of the morning. The skirmish resulted in two casualties and no deaths. Ukraine has denied its direct involvement in the attacks, while Moscow insists that this is a response attack following the Kremlin\u2019s 50-drone attack on Ukraine yesterday. <\/p>\n<p><\/span><span style=\"font-weight:700\">This story is developing on: <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.bbc.com\/news\/live\/world-europe-65751650\" style=\"\">BBC<\/a><\/span><span>| <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ft.com\/\" style=\"\">The Financial Times<\/a><\/span><span> | <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.wsj.com\/articles\/drones-strike-residential-areas-in-moscow-9984942?mod=hp_lead_pos2\" style=\"\">The Wall Street Journal<\/a><\/span><span> | <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.cnbc.com\/world\/?region=world\" style=\"\">CNBC<\/a><\/span><span> | <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.reuters.com\/world\/europe\/ukraine-air-defences-battle-fresh-wave-russian-attacks-2023-05-30\/\" style=\"\">Reuters<\/a><\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\"><\/p>\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">** CATCH UP QUICK<\/span><span style=\"\"> on the top stories from today\u2019s <\/span><span style=\"font-weight:700\">EnterpriseAM<\/span><span style=\"font-weight:400;\">:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight:700\">House gives its final nod to tax hikes, income tax changes:<\/span><span> MPs <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/0cd1eae3-ee20-4bba-92fe-805654646ebb\" style=\"\">gave their final approval yesterday<\/a><\/span><span style=\"font-weight:400;\"> to a fresh batch of tax amendments \u2014 raising the threshold for income tax exemption and introducing a raft of tax, duty, and development fee hikes.<\/span><\/li>\n<li><span style=\"font-weight:700\">Auto sales dip to new lows in April:<\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/20dc6be7-422f-4d68-83cc-5e60b4e89737\" style=\"\">Auto sales fell 69% y-o-y in April<\/a><\/span><span style=\"font-weight:400;\"> as the shortage of foreign currency continued to impact the automotive industry. Distributors sold 5.1k vehicles during the month, compared to 16.6k in April 2022.<\/span><\/li>\n<li><span style=\"font-weight:700\">Edita Food Industries has <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;font-weight:700;\"><a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/3e180ead-2cd4-4dd4-8f3a-c3c4ac70467e\" style=\"\">signed an agreement<\/a><\/span><span style=\"font-weight:700\"> to acquire<\/span><span style=\"font-weight:400;\"> 100% of frozen bakery producer Fancy Foods.<br \/><\/span><\/li>\n<\/ul>\n<div class=\"row\">\n<div class=\"col-md-12 subscribe-box-panel\">\n<div class=\"\">\n<div class=\"title\">\n<h4 class=\"fw-lighter mb-10\">\n          Get <b style=\"font-weight: 700\">Enterprise<\/b> daily<br \/>\n        <\/h4>\n<\/p><\/div>\n<p class=\"mb-10\">The roundup of news and trends that move your markets and shape corporate agendas delivered straight to your inbox.<\/p>\n<p>     <a href=\"egypt\/en\/user\/NewsLetters\" type=\"button \" class=\"btn-green px-3 d-flex align-items-center\">Subscribe here<\/a>\n    <\/div>\n<\/p><\/div>\n<\/div>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">ENTERPRISE IS LOOKING FOR SMART, TALENTED PEOPLE of all backgrounds to help us build some very cool new things.<\/span><span style=\"font-weight:400;\"> Enterprise \u2014 the essential morning read on all the important news shaping business and the economy in Egypt and the region \u2014 is looking for writers, reporters and editors to help us build out new publications. Today, we run four daily Egypt and MENA-focused publications, five weekly industry verticals, and a weekend lifestyle edition designed to make our readers feel just a bit smarter.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">We have tons more in the pipeline \u2014 come help us build new publications.<\/span><span style=\"font-weight:400;\"> We offer the chance to work in a fast-paced newsroom on a broad range of topics and in a variety of formats. Our goal is simple: To create value for our growing community of >250k daily readers by telling stories that matter.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">Journalists looking to explore business, finance and economic stories are welcome. So are recent journalism school graduates.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">That said, we're looking for gifted story-tellers from all walks of life and across all professions<\/span><span style=\"font-weight:400;\">, as long as they show a keen interest in learning to write about the stories, topics, businesses, and figures moving markets. Egyptian and foreign nationals alike are welcome to apply. So are job-switchers: If you\u2019re an equities analyst tired of the rat race, we\u2019re a great place to come work.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">NEVER WORKED IN A NEWSROOM BEFORE?<\/span><span style=\"font-weight:400;\"> We have the Enterprise Business Writing Development Program. Whether you are a recent graduate, an industry vet, or looking to switch careers, the Enterprise Business Writing Development Program will give you the tools you need to tell the most important stories to our audience of C-suite officials, government ministers, diplomats, financiers, investors and entrepreneurs.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">During the program you will learn:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight:400;\">The key news stories and trends shaping business and the economy in Egypt and the region, across various sectors;<\/span><\/li>\n<li><span style=\"font-weight:400;\">Business and finance for non-finance people: Whether it's industry jargon or key concepts or simply how to read a balance sheet;<\/span><\/li>\n<li><span style=\"font-weight:400;\">How to construct an Enterprise story: From idea formulation down to the structure, style and tone of writing;<\/span><\/li>\n<li><span style=\"font-weight:400;\">How to develop sources that will give you the key insights needed to tell a complete story;<\/span><\/li>\n<li><span style=\"font-weight:400;\">How to communicate these stories with the confidence and language of an insider.<\/span><\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">Not an internship program \u2014 a career:<\/span><span style=\"font-weight:400;\"> The three-month program will see full-time, paid participants take part in workshops and lectures from veteran business journalists, while also working on and filing stories that will run on any of our publications. Those who have successfully completed the program, will then be given long-term job offers.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">Apply directly to jobs@enterprisemea.com and mention \u201cwriting development program\u201d<\/span><span> in your subject line.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\"><\/p>\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">\u2600\ufe0f <\/span><span style=\"font-weight:700\">TOMORROW\u2019S WEATHER- <\/span><span style=\"\">Sunny skies will be bringing on the heat with a high of 38<\/span><span style=\"\">\u00b0C,<\/span><span style=\"font-weight:400;\"> with the mercury dropping to 25\u00b0C at night, as per our favorite weather app. <\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/orascom-investment-holding\/\">Orascom Investment Holding<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/what-were-tracking-tonight\/\">WHAT WE\u2019RE TRACKING TONIGHT<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"587667 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n      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.entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"587668\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"587668\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">2<\/div>\r\n\r\n                    <p class=\"f-graphik\">FOR YOUR COMMUTE<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/05\/30\/our-brains-arent-programmed-to-multiple-things-simultaneously-how-do-we-register-someones-presence\/\">\r\n                            Our brains aren\u2019t programmed to multiple things simultaneously + How do we register someone\u2019s presence?                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/05\/30\/our-brains-arent-programmed-to-multiple-things-simultaneously-how-do-we-register-someones-presence\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" 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    <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2023\/5\/1658.jpeg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"587669\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2023\/05\/30\/our-brains-arent-programmed-to-multiple-things-simultaneously-how-do-we-register-someones-presence\/1658-jpeg\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2023\/5\/1658.jpeg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"1658.jpeg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2023\/5\/1658.jpeg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2023\/5\/1658.jpeg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-587668\" class=\"content-area-description single-story post-587668 post type-post status-publish format-standard has-post-thumbnail hentry category-for-your-commute tag-enterprisepm tag-for-your-commute tag-psychology wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2023\/5\/.f01a01f5-b213-4e44-b658-85060c755a84.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"\"> <\/span><span style=\"font-weight:700\">Multitasking is a myth: <\/span><span style=\"\">Our brains are programmed to do one thing at a time \u2014 in fact,<\/span><span> everytime we assume that we are multitasking we are actually jumping from one task to another, a neuroscience professor at MIT\u2019s Picower Institute for Learning and Memory says, according to the <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.wsj.com\/articles\/the-lies-we-tell-ourselves-about-multitasking-47938445\" style=\"\">Wall Street Journal<\/a><\/span><span>. This practice impacts the quality of all of our tasks and eventually leaves us with brain fog \u2014 we can\u2019t recall which task we started on first and have no idea where we stopped. This juggling of tasks butchers our creativity and makes us more vulnerable to making mistakes. <\/p>\n<p><\/span><span style=\"font-weight:700\">The solution? Monotasking: <\/span><span style=\"\">Silencing our notifications, organizing our emails into batches to<\/span><span style=\"font-weight:400;\"> be refreshed every 15 minutes, and assigning periods of deep work v breaks will result in true \u201cproductivity\u201d as opposed to trying to do everything at once. We shouldn\u2019t take advantage of pauses, too \u2014 a bowl heating in the microwave for 2 minutes, for instance \u2014 as a chance to \u201cput that time to use\u201d doing something else, suggests a productivity coach. In fact, allowing your brain to wander isn\u2019t a waste. On the contrary, daydreaming is an activity we should be doing more of, rather than looking for distractions. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\"><\/p>\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">The illusion of a \u201cfelt presence\u201d: <\/span><span style=\"\">Unlike hallucinations \u2014 which are typically registered by the<\/span><span> senses \u2014 the impression that someone is \u201cright there with us\u201d originates less from a tangible sound, smell, touch, etc. and more from an unexplained feeling or intuition, according to <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.bbc.com\/future\/article\/20230526-felt-presence-why-we-sometimes-feel-invisible-others\" style=\"\">BBC Future<\/a><\/span><span>. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">This could be a result of many things, but scientists have hypotheses: <\/span><span style=\"\">One possibility<\/span><span style=\"font-weight:400;\"> could be that this inkling is due to atypical activity in the parts of the brain that are responsible for creating meaning from the data collected by our senses \u2014 leading to a sort of blurring of our bodily boundaries, according to an associated professor of psychology at Durham University. Another theory refers to \u201cpredictive processing,\u201d which is more likely to happen in situations where the brain fails to make sense of the world we live in \u2014 due to extreme physical stress, an illness, or something else. In that scenario, the mind may overcompensate for the gaps in knowledge by using data it has stored from experience. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">Guardian angels or ghosts? <\/span><span style=\"\">\u201cFelt presence\u201d may sound ominous, but it isn\u2019t always that way.<\/span><span> While women and Parkinson\u2019s patients are more likely to interpret the experience negatively as a threatening situation, it can be comforting to other people, particularly those who may be in physical danger. <\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/for-your-commute\/\">FOR YOUR COMMUTE<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/psychology\/\">psychology<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"587670 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"587670\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/05\/30\/587670\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-587670\" class=\"content-area-description single-story post-587670 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.palmhillsdevelopments.com\/en-us\/home\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/enterprise.press\/wp-content\/uploads\/2022\/12\/Palm-Hills-The-Crown-web-dec-22.jpg\"><\/a><\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"587671\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"587671\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">3<\/div>\r\n\r\n                    <p class=\"f-graphik\">ENTERPRISE RECOMMENDS<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/05\/30\/blacklist-a-former-intel-officer-turns-into-a-high-profile-criminal-and-eventually-succumbs-to-working-with-the-fbi\/\">\r\n                            Blacklist: A former intel officer turns into a high-profile criminal \u2014 and eventually succumbs to working with the FBI                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/05\/30\/blacklist-a-former-intel-officer-turns-into-a-high-profile-criminal-and-eventually-succumbs-to-working-with-the-fbi\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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Years later, he surrenders to them after escaping arrest and offers to share his \u201cblacklist\u201d \u2014 a collection of the world\u2019s most notorious criminals and their activities. Reddington makes two demands: First, that he\u2019ll work with them in exchange for immunity and on his own terms, and to work with newbie FBI special agent and criminal profiler Elizabeth Keen (Megan Boone). He initially appears to have no affiliation to Keen, but as the seasons unfold we discover that there seems to be more there than anticipated. With every episode beginning with the villain\u2019s number on Reddigton\u2019s Blacklist, the series puts you on the edge of your seat waiting to meet the #1 person on his list. The 10-year run series offers a binge-worthy experience as each episode resolves itself by its culmination. <\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/enterprise-recommends\/\">Enterprise Recommends<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/on-the-tube-tonight\/\">On The Tube Tonight<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"587676\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">      \r\n<section id=\"advertiser\" class=\"enterprise-adv issue-section\">\r\n    <div class=\"issue-section__content\" style=\"flex-direction: column;\">\r\n  \r\n                <h4 class=\"wp-block-heading has-text-align-center has-normal-font-size\">\r\n                <span class=\"has-primary-color stk-highlight\">This publication is proudly sponsored by<\/span><\/h4>\r\n                \r\n\r\n                \r\n                <div class=\"wp-block-stackable-carousel alignwide stk-block-carousel stk--is-slide stk--infinite-scroll stk--arrows-justify-space-between stk--arrows-align-center stk-block stk-a38cfb2 sponsor-slider-container mb-0\" data-slides-to-show=\"3\" data-block-id=\"a38cfb2\"><style>.stk-a38cfb2 {--slides-to-show:3 !important;}.stk-a38cfb2 .stk-block-carousel__button{background:#00000099 !important;fill:#FFFFFF !important;border-radius:4px !important;}.stk-a38cfb2 .stk-block-carousel__button svg.ugb-custom-icon :is(g, path, rect, polygon, ellipse){fill:#FFFFFF 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href=\"https:\/\/api.whatsapp.com\/send?text=Earnings+watch%3A+Telecom+Egypt%2C+MM+Group%2C+Housing+and+Development+Bank%2C+Raya+Holding%2C+Eastern+Company%2C+and+Abu+Qir+Fertilizers+report+results+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2023%2F05%2F30%2Fearnings-watch-telecom-egypt-mm-group-housing-and-development-bank-raya-holding-eastern-company-and-abu-qir-fertilizers-report-results%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/05\/30\/earnings-watch-telecom-egypt-mm-group-housing-and-development-bank-raya-holding-eastern-company-and-abu-qir-fertilizers-report-results\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-587677\" class=\"content-area-description single-story post-587677 post type-post status-publish format-standard hentry category-go-with-the-flow tag-and-abu-qir-fertilizers tag-eastern-company tag-egx tag-enterprisepm tag-go-with-the-flow tag-housing-and-development-bank tag-mm-group tag-raya-holding tag-telecom-egypt wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2023\/5\/.2809b9aa-7d52-4c3c-8b84-fc5cec2c37af.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">EARNINGS WATCH-<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"\"> <\/span><span style=\"font-weight:700\">Telecom Egypt reported EGP 4.1 bn in normalized net income in 1Q 2023, rising 144% y-o-y<\/span><span style=\"\">,<\/span><span> according to its <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ent.news\/2023\/5\/1629.pdf\" style=\"\">earnings release (pdf<\/a><\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ent.news\/2023\/5\/1629.pdf\" style=\"\">)<\/a><\/span><span>.<\/span><span style=\"font-weight:400;\"> The company\u2019s revenues climbed 48% y-o-y to EGP 14 bn during the quarter.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">MM <\/span><span style=\"font-weight:700\">Group<\/span><span style=\"font-weight:700\"> for Industry and International Trade\u2019s net income rose <\/span><span style=\"font-weight:700\">201.7% y-o-y<\/span><span style=\"font-weight:700\"> to EGP<\/span><span style=\"font-weight:700\"> 153.0 mn in 1Q 2023<\/span><span>, according to the company\u2019s <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ent.news\/2023\/5\/1642.pdf\" style=\"\">earnings release (pdf).<\/a><\/span><span style=\"font-weight:400;\"> Revenues grew 27.6% y-o-y to EGP 2.5 bn during the quarter.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">Raya Holding\u2019s net income more<\/span><span style=\"font-weight:700\"> than tripled y-o-y to EGP 143 mn in 1Q 2023<\/span><span style=\"\">, according to<\/span><span> its <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ent.news\/2023\/5\/1641.pdf\" style=\"\">earnings release (pdf)<\/a><\/span><span style=\"font-weight:400;\">. Revenues grew 46% y-o-y to EGP 6.55 bn 1Q 2023. The company attributed the growth in its topline primarily to its trade business unit, which grew by 47% y-o-y, followed by the IT unit, the fintech NBFS unit, and Raya CX.  <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">The Housing <\/span><span style=\"font-weight:700\">and<\/span><span style=\"font-weight:700\"> Development Bank\u2019s net income came in at EGP 1.3 bn in 1Q 2023<\/span><span style=\"\">,<\/span><span> climbing 112% y-o-y, while the bank\u2019s interest income for the same quarter stood at EGP 3.57 bn, up 75.2% y-o-y, according to the company\u2019s <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ent.news\/2023\/5\/1649.pdf\" style=\"\">EGX disclosure (pdf)<\/a><\/span><span>.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">Eastern Company\u2019s net income climbed 35% y-o-y to EGP 1.8 bn in 3Q 2022-23<\/span><span style=\"\">, according<\/span><span> to the company\u2019s <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ent.news\/2023\/5\/1644.pdf\" style=\"\">earnings release (pdf)<\/a><\/span><span>. Meanwhile, revenues rose<\/span><span> 10% to EGP 4.7 <\/span><span>bn.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">Abu Qir Fertilizers\u2019 net income rose to roughly EGP 13 bn in 9M 2022-23<\/span><span style=\"\">, up 86.1% y-o-y,<\/span><span> according to the company\u2019s <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ent.news\/2023\/5\/1648.pdf\" style=\"\">financials (pdf)<\/a><\/span><span style=\"font-weight:400;\">. Revenues stood at around EGP 17.3 bn during the first three quarters of the company\u2019s fiscal year, climbing up 43.7% y-o-y.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\"><\/p>\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">MARKET ROUNDUP-<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">The EGX30 rose 1.9% at today\u2019s close<\/span><span style=\"font-weight:400;\"> on turnover of EGP 3.21 bn. Foreign investors were net sellers. The index is up 20.1% YTD.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">In the green: <\/span><span>Orascom Construction<\/span><span style=\"font-weight:400;\"> (+9.0%), Abu Dhabi Islamic Bank (+8.5%) and Ezz Steel (+4.5%).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">In the red: <\/span><span>Taaleem<\/span><span> (-2.0%), Ibnsina Pharma (-1.4%) and Rameda (-0.4%).<\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/and-abu-qir-fertilizers\/\">and Abu Qir Fertilizers<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/eastern-company\/\">Eastern Company<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/egx\/\">EGX<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/go-with-the-flow\/\">Go with the Flow<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/housing-and-development-bank\/\">Housing and Development Bank<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/mm-group\/\">MM Group<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/raya-holding\/\">Raya Holding<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/telecom-egypt\/\">Telecom Egypt<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"587678\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"587678\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">5<\/div>\r\n\r\n                    <p class=\"f-graphik\">Founder of the Week<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/05\/30\/meet-our-founder-of-the-week-rafeya-founder-and-ceo-noura-galal\/\">\r\n                            Meet our founder of the week: Rafeya founder and CEO Noura Galal                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/05\/30\/meet-our-founder-of-the-week-rafeya-founder-and-ceo-noura-galal\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2023\/05\/30\/meet-our-founder-of-the-week-rafeya-founder-and-ceo-noura-galal\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2023\/05\/30\/meet-our-founder-of-the-week-rafeya-founder-and-ceo-noura-galal\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Meet our founder of the week: Rafeya founder and CEO Noura Galal&url=https:\/\/enterpriseam.com\/egypt\/2023\/05\/30\/meet-our-founder-of-the-week-rafeya-founder-and-ceo-noura-galal\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2023\/05\/30\/meet-our-founder-of-the-week-rafeya-founder-and-ceo-noura-galal\/&title=Meet our founder of the week: Rafeya founder and CEO Noura Galal\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Meet+our+founder+of+the+week%3A+Rafeya+founder+and+CEO+Noura+Galal+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2023%2F05%2F30%2Fmeet-our-founder-of-the-week-rafeya-founder-and-ceo-noura-galal%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/05\/30\/meet-our-founder-of-the-week-rafeya-founder-and-ceo-noura-galal\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2023\/5\/1627.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"587679\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2023\/05\/30\/meet-our-founder-of-the-week-rafeya-founder-and-ceo-noura-galal\/1627-jpg-5\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2023\/5\/1627.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"1627.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2023\/5\/1627.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2023\/5\/1627.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-587678\" class=\"content-area-description single-story post-587678 post type-post status-publish format-standard has-post-thumbnail hentry category-founder-of-the-week tag-enterprisepm tag-founder-of-the-week tag-noura-galal tag-rafeya tag-startups wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2023\/5\/.178b6c97-58f5-4910-96bf-b1080f8f00b0.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"\"> <\/span><span style=\"font-weight:700\">OUR FOUNDER OF THE WEEK\u2013<\/span><span style=\"\"> Every Tuesday, Founder of the Week looks at how a<\/span><span> successful member of Egypt\u2019s startup community got their big break, asks about their experiences running a business, and gets their advice for budding entrepreneurs. Speaking to us this week is Nour Galal (<\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/eg.linkedin.com\/in\/noura-galal-2a718748?trk=pub-pbmap\" style=\"\">LinkedIn<\/a><\/span><span>), founder and CEO of <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/rafeyafashion.com\/\" style=\"\">Rafeya Fashion<\/a><\/span><span style=\"font-weight:400;\">.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">My name is Noura Galal and I\u2019m the founder and CEO of Rafeya.<\/span><span style=\"\"> I\u2019m currently 31 years old;<\/span><span style=\"font-weight:400;\"> I started Rafeya in 2016 with the aim of raising awareness about self-acceptance and making every girl feel beautiful through her clothing because there is no single, stereotypical idea of what a beautiful woman looks like. We offer women the chance to customize their clothes according to their specific measurements to avoid the typical restrictions imposed by the fashion industry.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">I originally studied English literature and then worked for many years in an<\/span><span style=\"font-weight:700\"> education-focused NGO<\/span><span> called the <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/educateme-foundation.org\/\" style=\"\">Educate Me Foundation<\/a><\/span><span style=\"font-weight:400;\">. I helped build the first two community schools and my interactions with the people there allowed me to see a gap. Despite very difficult circumstances ranging from FGM to domestic violence, to being the main earners in their families, the women there are heroes. And so I decided to support them in their quest to learn a craft that is lucrative and allows for growth because some of them sold products that did not necessarily have an important demand in the market. These women inspired me to start something that combines supporting these women and also advancing the cause of self-love and acceptance through custom-made products as someone who personally had a hard time finding garments I liked that also suited me. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">An important part of Rafeya is the sense of ownership the women I work with feel. <\/span><span style=\"\">When I<\/span><span style=\"font-weight:400;\"> first started the business, the workers took a percentage of each garment we sold. Although this model is no longer feasible \u2014 because as we grew, we developed a different production system with many lines of clothing \u2014 I still very much care to instill this sense of being in this together. The better our work and the quality of our products the more we will grow together<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">The most rewarding part of my job is seeing processes unfold: <\/span><span style=\"\">I love watching different<\/span><span> problems \u2014 and, trust me, there are many \u2014 get resolved. In this industry, there are constantly new challenges and things are never stagnant. From issues like sourcing raw materials to resolving quality and market penetration issues, I love seeing results, solutions, and growth. Another thing I like is seeing the factory and number of workers grow as well as the impact of the work we do on the people who make it. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">The most challenging part of my job is that I\u2019m always learning things on the go.<\/span><span style=\"\"> I didn\u2019t<\/span><span style=\"font-weight:400;\"> study fashion nor design and so things are not always easy, particularly since we\u2019re doing something new. Unlike other brands that may say they are inclusive, we do not just offer plus size models \u2014 an XXXL garment in a regular store is an XL in our sizing charts. We also care to provide women with garments that are flattering, suitable to individual women\u2019s shapes, and well-tailored with delivery services across all of the country\u2019s governorates. The technical side is also challenging for two reasons: Producing using computers to create clothing is not easy, particularly as customers don\u2019t always know how to take their measurements accurately. Another important challenge is that the stigma around local brands, despite having improved, is somewhat persistent. Customers don\u2019t always trust that our products will correspond to the images we post, but that\u2019s slowly changing. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">We are a completely self-funded business. <\/span><span style=\"\">My brother and I are co-founders: He focuses<\/span><span style=\"font-weight:400;\"> more on the e-commerce and analytics side of things. We are not currently thinking of bringing in investors because the business is growing and we are yet to know exactly what our needs are going to be. We are in the process of scaling the factory \u2014 which we own \u2014 so we are very much still figuring things out.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">Our energy right now is more focused on short-term goals without losing sight of our<\/span><span style=\"font-weight:700\"> purpose.<\/span><span style=\"font-weight:400;\"> We also want to stand out from a market that is quickly becoming saturated with casual wear \u2014 particularly since the raw materials are the same across companies and brands. We want to do that by launching a new swimsuit line in addition to our couture collection in addition to printing our own fabrics with our in-house textile designer. Another important goal we want to accomplish is to narrate our story better. I want to introduce our positive social impact \u2014 which is supporting local artisans \u2014 without making clients feel like they have to compromise on quality in order to do good. I want them to feel like they can have both: High quality garments that also stand out from today\u2019s exploitative fast fashion industry.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">For advice, I mainly turn to my team. <\/span><span style=\"\">They are the most aware of what\u2019s happening in the<\/span><span style=\"font-weight:400;\"> business. We make decisions together because generic business advice is not always possible to implement according to my specific situation. Because we customize all our products, our model is different and so we can\u2019t always benefit from outsiders\u2019 experience when it comes to specific issues. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">The advice I would give people who are starting their business is to just try yourself out.<\/span><span style=\"font-weight:400;\">The best thing to do is to set a plan, execute it, see the results, and then judge and amend accordingly \u2014 no two experiences or businesses are the same. Another thing is that marketing is one of the most important things. Because even if you have the most amazing product, with significant added value but if there is no channel linking you to your audience, you will not sell and your creations will be stuck in the conceptual stage \u2014 this is something I learned the hard way. There was a point in time where my business was losing money because, as an e-commerce brand, if I do not have appropriate visibility, I cannot survive. And the more data you have, the more information you have about what your customers need. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">Having your own business is very consuming.<\/span><span style=\"\"> I am burned out most of the time but I try to<\/span><span style=\"font-weight:400;\"> make time for my social life and health. So in my down time I try to slow down, rest, and establish a balance that can provide me with the stamina I need to keep going. I also love animals and love spending time with my dog, Goldie, and her friends \u2014 she has a busy social life.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">My family resisted the idea of Rafeya in the beginning. <\/span><span style=\"\">They saw it more as a side thing to<\/span><span style=\"font-weight:400;\"> do in parallel with another job. But that changed as the business prospered. As I started traveling, appearing on television, growing the team, and becoming more financially independent, they started feeling like I was accomplishing something. They also felt that way when they saw my products.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">A local brand that I think is killing it is <\/span><span style=\"-webkit-text-decoration-skip:none;font-weight:700;text-decoration-skip-ink:none\"><a href=\"https:\/\/www.facebook.com\/Macrame.RouH\" style=\"\">Macrame.RouH<\/a><\/span><span style=\"font-weight:700\">. <\/span><span style=\"\">The founder and I previously worked<\/span><span> together and she is now doing a tremendous job in Assiut teaching women the art of macram\u00e9. She has managed to take something that some thought to be obsolete and reintroduce it in fashion, home d\u00e9cor, and a lot of other products. She created jobs in Upper Egypt, which I think is very impressive. I also like <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/tawasolegypt.org\/\" style=\"\">Tawasol<\/a><\/span><span>, an NGO which combines education and training for underprivileged families in Greater Cairo.<\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/founder-of-the-week\/\">FOUNDER OF THE WEEK<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/noura-galal\/\">Noura Galal<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/rafeya\/\">Rafeya<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/startups\/\">startups<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"587680\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"calendar\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/05\/30\/587680\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-587680\" class=\"content-area-description single-story post-587680 post type-post status-publish format-standard hentry category-the-enterprise-entertainment-calendar wpautop entry\">\n\n\t\t\t<hr class=\"wp-block-separator has-text-color has-primary-color has-alpha-channel-opacity has-primary-background-color has-background is-style-wide\">\n\n\t\t<h2 class=\"wp-block-heading mt-0 has-primary-color has-text-color has-link-color has-normal-font-size\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n\t\t\t<strong> THE ENTERPRISE ENTERTAINMENT CALENDAR<\/strong>\n\t\t<\/h2>\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">MAY <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>17 May-10 June (Wednesday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/m.facebook.com\/events\/209638298512385?mibextid=Z0UBBX\" style=\"\">Cairo Cinema Days<\/a><\/span><span style=\"font-weight:400;\"> at Zawya Cinema, Downtown Cairo.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>27 May-27 June (Saturday-Tuesday): Annual Flower Exhibition from 10am at the <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/goo.gl\/maps\/LRKyd1y1m3uRR9gFA\" style=\"\">Agricultural Museum<\/a><\/span><span style=\"font-weight:400;\">.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">JUNE <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">9 June (Friday): TriFactory Madinaty Half Marathon.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>10 June (Saturday): Thanaweya Amma examinations <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/moe.gov.eg\/what-s-on\/news\/dates-for-the-exams\/\" style=\"\">begin<\/a><\/span><span style=\"font-weight:400;\">.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">15 June (Thursday): Last day of the Traces of Egypt Exhibition at the Grand Egyptian Museum.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">28 June-2 July (Wednesday-Sunday): Eid El Adha (TBC).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">30 June (Friday): June 30 Revolution Day.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">JULY <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">18 July (Tuesday): Islamic New Year.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">20 July (Thursday): National holiday in observance of Islamic New Year (TBC).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">23 July (Sunday): Revolution Day. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">27 July (Thursday): National holiday in observance of Revolution Day.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">SEPTEMBER <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">26 September (Tuesday): Prophet Muhammad\u2019s birthday (TBC).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">28 September (Thursday): National holiday in observance of Prophet Muhammad\u2019s birthday (TBC).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">OCTOBER <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">6 October (Friday): Armed Forces Day.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">13 October- 20 October (Friday-Friday): The sixth edition of El Gouna Film Festival (GFF).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">EVENTS WITH NO SET DATE<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">2023: The inauguration of the Grand Egyptian Museum.<\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":587664,"template":"","categories":[],"tags":[],"class_list":["post-587663","afternoon","type-afternoon","status-publish","has-post-thumbnail","hentry","wpautop","entry"],"acf":{"mongo_id":"fba8a015-ca61-48bc-892b-c6dbd8f1febe","teaser":"","photo_url":"https:\/\/ent.news\/2023\/5\/1439.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin 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