{"id":585703,"date":"2023-04-27T00:00:00","date_gmt":"2023-04-27T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?post_type=afternoon&#038;p=585703"},"modified":"2025-12-16T14:21:10","modified_gmt":"2025-12-16T14:21:10","slug":"ending-personal-data-commodification","status":"publish","type":"afternoon","link":"https:\/\/enterpriseam.com\/egypt\/afternoon\/ending-personal-data-commodification\/","title":{"rendered":"Ending personal data commodification"},"content":{"rendered":"<section id=\"585705\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"585705\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">1<\/div>\r\n\r\n                    <p class=\"f-graphik\">WHAT WE\u2019RE TRACKING TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/04\/27\/this-evening-economy-to-grow-4-0-in-fy-2022-23-before-accelerating-in-the-next-two-fiscal-years-reuters-poll-suggests-dont-forget-to-change-your-clocks-at-midnight\/\">\r\n                            THIS EVENING: Economy to grow 4.0% in FY 2022-23 before accelerating in the next two fiscal years, Reuters poll suggests + Don\u2019t forget to change your clocks at midnight                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a 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href=\"https:\/\/enterpriseam.com\/egypt\/2023\/04\/27\/this-evening-economy-to-grow-4-0-in-fy-2022-23-before-accelerating-in-the-next-two-fiscal-years-reuters-poll-suggests-dont-forget-to-change-your-clocks-at-midnight\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2023\/4\/921.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"585706\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2023\/04\/27\/this-evening-economy-to-grow-4-0-in-fy-2022-23-before-accelerating-in-the-next-two-fiscal-years-reuters-poll-suggests-dont-forget-to-change-your-clocks-at-midnight\/921-jpg-4\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2023\/4\/921.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"921.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2023\/4\/921.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2023\/4\/921.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-585705\" class=\"content-area-description single-story post-585705 post type-post status-publish format-standard has-post-thumbnail hentry category-what-were-tracking-tonight tag-economy tag-egypt-sudan-relations tag-enterprisepm tag-what-were-tracking-tonight wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2023\/4\/.579977a8-df95-4934-af8a-d08790dcf697.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">Good afternoon, ladies and gents, and welcome to the end of this super-short week.<\/span><span style=\"\"> We <\/span><span>took the past two days as a gentle reminder of what work is like after a wonderful long Eid break. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">THE BIG STORY TODAY<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"\"> <\/span><span style=\"font-weight:700\">Egypt\u2019s economy will grow at a 4.5% clip in FY 2023-24<\/span><span style=\"\">, with growth<\/span><span> expected to come in at 4.0% in the current fiscal year<\/span><span>, according to a <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.reuters.com\/world\/africa\/egypts-economy-seen-growing-4-this-fiscal-year-currency-weakens-2023-04-27\/#:~:text=CAIRO%2C%20April%2027%20(Reuters),forecast%20for%20the%20current%20year.\" style=\"\">Reuters poll<\/a><\/span><span> of economists<\/span><span>. The poll sees growth picking up again in FY 2024-25 to 5.0%. The Madbouly government\u2019s <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/a82891c1-0dbe-4897-84fd-f8e2073fab1f\" style=\"\">most recent estimates<\/a><\/span><span> pencil in growth for the current fiscal year at <\/span><span>4.0-5.0%. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">THE BIG STORY ABROAD<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">New air strikes throw cold water on truce extension in Sudan:<\/span><span style=\"\"> Despite the Sudanese Army<\/span><span> proposing a 72-hour extension to its truce with the Rapid Support Forces (RSF), air strikes and clashes persisted today, <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.reuters.com\/world\/africa\/us-african-states-race-extend-sudan-truce-gunfire-still-heard-2023-04-27\/\" style=\"\">Reuters<\/a><\/span><span> reports. The RSF accused the army of attacking its forces today and spreading \u201cfalse rumors,\u201d even after Armed Forces General Abdel Fattah Al Burhan approved the truce, and agreed to send an envoy for talks in Juba, South Sudan, according to Reuters. The statement made no mention of the proposed truce extension. <\/p>\n<p><\/span><span style=\"font-weight:700\">It seems like a truce won\u2019t hold: <\/span><span style=\"\">The clashing parties continued their assaults, despite the<\/span><span> agreed to a <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/94c0938e-85d0-4491-b3e6-5e6eabe47889\" style=\"\">three-day truce<\/a><\/span><span> that expires today at midnight. The conflict that\u2019s been going for two weeks so far has claimed at least 512 lives and injured more than 4.2k others.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\"><\/p>\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">** CATCH UP QUICK<\/span><span style=\"\"> on the top stories from today\u2019s <\/span><span style=\"font-weight:700\">EnterpriseAM<\/span><span style=\"font-weight:400;\">:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight:700\">DPI is doubling down on Kazyon:<\/span><span> A consortium led by our friends at Africa-focused private equity firm Development Partners International (DPI) <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/989c9ce4-ad8e-4be1-b014-076b770f7ff4\" style=\"\">will invest USD 165 mn<\/a><\/span><span style=\"font-weight:400;\"> in supermarket chain Kazyon. <\/span><\/li>\n<li><span style=\"font-weight:700\">Gov\u2019t expands subsidized loan program to include tourism:<\/span><span> The Madbouly government <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/f7cb037e-74f7-4841-9dce-3865ba100b1d\" style=\"\">will offer EGP 10 bn<\/a><\/span><span style=\"font-weight:400;\"> worth of loans at a subsidized 11% interest rate to tourism players, pushing the total value of its subsidized loan program to EGP 160 bn. <\/span><\/li>\n<li><span style=\"font-weight:700\">Hotel occupancy in Egypt <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;font-weight:700;\"><a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/4156943f-07d8-4045-9a62-bb0ffd576c0d\" style=\"\">increased 20-25% y-o-y<\/a><\/span><span style=\"font-weight:700\"> in 1Q 2023<\/span><span style=\"font-weight:400;\"> thanks to tourist inflows from new markets and the depreciation of the EGP. <\/span><\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\"><\/p>\n<div class=\"row\">\n<div class=\"col-md-12 subscribe-box-panel\">\n<div class=\"\">\n<div class=\"title\">\n<h4 class=\"fw-lighter mb-10\">\n          Get <b style=\"font-weight: 700\">Enterprise<\/b> daily<br \/>\n        <\/h4>\n<\/p><\/div>\n<p class=\"mb-10\">The roundup of news and trends that move your markets and shape corporate agendas delivered straight to your inbox.<\/p>\n<p>     <a href=\"egypt\/en\/user\/NewsLetters\" type=\"button \" class=\"btn-green px-3 d-flex align-items-center\">Subscribe here<\/a>\n    <\/div>\n<\/p><\/div>\n<\/div>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">? CIRCLE YOUR CALENDAR-<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">PSA #1- Daylight savings is coming at midnight: <\/span><span style=\"\">Get ready for some semi-jet lagged<\/span><span> confusion and tardiness. Daylight savings \u2014 our first since 2016 \u2014 which will see Cairo Local Time (CLT) pushed forward by one hour as of midnight tonight. Daylight savings will remain in effect until 11:59pm on Thursday, 26 October, Cabinet said in <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/EgyptianCabinet\/posts\/pfbid02QkH9y4zQtvRpJhSjy6TNKXeD4n1hrrDBkyBvJPJNDpMMju4wNNndRQZg4ixnvqQcl\" style=\"\">a statement<\/a><\/span><span> yesterday<\/span><span>. <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/ff0e82be-1220-4474-976f-6c8f8e51b070\" style=\"\">The move<\/a><\/span><span style=\"font-weight:400;\">, which breezed through the House of Representatives earlier this month, was made with an eye towards potentially cutting down our natural gas consumption.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">PSA #2- Next week is another short one: <\/span><span style=\"\">We\u2019ve got a three-day weekend next week to ease<\/span><span>us all back into work mode, after Prime Minister Moustafa Madbouly made Thursday, 4 May, a holiday for the public and private sector to mark Labor Day, which falls on 1 May. <\/span><span>Banks will also be closed next Thursday, the Central Bank of Egypt said today.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">The NBA Basketball Africa League <\/span><span style=\"-webkit-text-decoration-skip:none;font-weight:700;text-decoration-skip-ink:none\"><a href=\"https:\/\/www.nba.com\/news\/basketball-africa-league-announces-nile-conference-rosters\" style=\"\">Nile Conference<\/a><\/span><span style=\"font-weight:700\"> group phase<\/span><span style=\"\"> kicked off yesterday and<\/span><span> runs through 5 May at Hassan Moustafa Sports Hall in Sixth of October City, according to a <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/EgyptianCabinet\/posts\/pfbid0y8aqRWJBgJVKgKjBvdnebEJi8gUf6jN1oQFYLt3Xg3MdePa2VosCVJxXWgo3eXMLl?__cft__[0]=AZXTEbhW4E-Br1rBFAqVZQt2lO7cxCQVbX5e2zkJYyCa21GpBIvZr0JOKGp2pfLsTN3KZqgA0oA9I7peqDaUUZq9aFQQMW0u6m9EBT-wLmMyO1z09IuLV7Lk5eIoNaR6INA8wRFVwgrYaUcEzwXHZ_3y-FakN3yEZNgfqzS0e35PRB9l76uYYPtuDKjcIJZFHpx3ryB1FnGCPYQM9GW-txr2&__tn__=%2CO%2CP-R\" style=\"\">Youth and Sports Ministry<\/a><\/span><span> statement. Six African teams will go head-to-head in Cairo to secure one of four slots in the playoffs and finals in Kigali, Rwanda in May, where they will face the top four teams from the Sahara Conference group phase that took place in Senegal in March, the <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.nba.com\/news\/basketball-africa-league-announces-nile-conference-rosters\" style=\"\">NBA said<\/a><\/span><span style=\"font-weight:400;\">. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">\u2600\ufe0f <\/span><span style=\"font-weight:700\">TOMORROW\u2019S WEATHER- <\/span><span style=\"\">We\u2019re in for a pleasantly warm weekend, with highs of 27\u00b0C<\/span><span> tomorrow and 25\u00b0C on Saturday, and overnight lows of 14\u00b0C-16\u00b0C.<\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/economy\/\">economy<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/egypt-sudan-relations\/\">Egypt-Sudan relations<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/what-were-tracking-tonight\/\">WHAT WE\u2019RE TRACKING TONIGHT<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"585707 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"585707\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/04\/27\/585707\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-585707\" class=\"content-area-description single-story post-585707 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.mashreqbank.com\/en\/uae\/personal\/branding\/brand-home\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/enterprise.press\/wp-content\/uploads\/2023\/02\/Mashreq-15feb2023-1600-x-768.jpg\"><\/a><\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"585708\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"585708\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">2<\/div>\r\n\r\n                    <p class=\"f-graphik\">FOR YOUR COMMUTE<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/04\/27\/googles-ceo-expresses-concern-about-ai-advancing-faster-than-we-can-regulate-it-a-real-world-study-showing-just-how-much-ai-can-boost-productivity\/\">\r\n                            Google\u2019s CEO expresses concern about AI advancing faster than we can regulate it + A real-world study showing just how much AI can boost productivity                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a 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href=\"https:\/\/enterpriseam.com\/egypt\/2023\/04\/27\/googles-ceo-expresses-concern-about-ai-advancing-faster-than-we-can-regulate-it-a-real-world-study-showing-just-how-much-ai-can-boost-productivity\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2023\/3\/117.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"585709\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2023\/04\/27\/googles-ceo-expresses-concern-about-ai-advancing-faster-than-we-can-regulate-it-a-real-world-study-showing-just-how-much-ai-can-boost-productivity\/117-jpg-22\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2023\/3\/117.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"117.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2023\/3\/117.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2023\/3\/117.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-585708\" class=\"content-area-description single-story post-585708 post type-post status-publish format-standard has-post-thumbnail hentry category-for-your-commute tag-ai tag-enterprisepm tag-for-your-commute tag-google wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2023\/4\/.dd9f4c83-739d-45c9-a53c-7e16f2dfc106.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"\"> <\/span><span style=\"font-weight:700\">What keeps Google\u2019s CEO up at night? The dark side of AI advancement:<\/span><span style=\"\"> Google CEO<\/span><span> Sundar Pichai, expressed his concerns about the dark side of artificial intelligence, if not regulated and deployed appropriately, \u201cIt can be very harmful if deployed wrongly and we don\u2019t have all the answers there yet \u2014 and the technology is moving fast. So does that keep me up at night? Absolutely,\u201d Pichai said in an <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.cbsnews.com\/news\/google-artificial-intelligence-future-60-minutes-transcript-2023-04-16\/\" style=\"\">interview<\/a><\/span><span style=\"font-weight:400;\"> with CBS\u2019s 60 Minutes.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">Should AI be treated like nuclear power?<\/span><span style=\"\"> Pichai argued that governments and AI developing<\/span><span style=\"font-weight:400;\"> companies should consider nuclear arms-style treaties when regulating AI development. The reason for such suggestions stems from the dangers Ai poses to society globally, including disinformation and the technology\u2019s impacts on knowledge-based jobs. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">A gap between us and AI and potential safety concerns: <\/span><span style=\"\">There\u2019s also a \u201cmismatch\u201d between<\/span><span> users\u2019 thinking and adaptability using AI, and the rapid development pace of AI, Pichai said, calling for a global regulatory framework for AI developers amid fierce competition that could lead to cutbacks on safety measures. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">Of course, Google\u2019s tools are safer: <\/span><span style=\"\">The version rolled out for public testing of Google\u2019s<\/span><span> chatbot <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/1a007c4f-8355-4433-af05-6c99e2f7418c\" style=\"\">Bard<\/a><\/span><span style=\"font-weight:400;\"> was safe, according to Pichai. Google has been cautious, holding back more advanced versions of the chatbot for public testing, he said. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">Remember: <\/span><span style=\"\">Last month, Elon Musk, Steve Wozniak, and Yuval Noah Harari were among 1k<\/span><span> who signed an <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/52661c35-b2c0-446d-9277-29c051df0b75\" style=\"\">open letter<\/a><\/span><span style=\"font-weight:400;\"> demanding a temporary pause on the advancement of ChatGPT-like programs, warning \u201chuman-competitive intelligence\u201d could cause \u201cdramatic economic and political disruptions\u201d to society.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\"><\/p>\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">The rise of AI might be worrisome, but it\u2019s tough to deny it\u2019s helpful:<\/span><span style=\"\"> Customer service<\/span><span> representatives at a Fortune 500 software firm who were given access to generative AI tools were 14% more productive on average than those who were not, with the least skilled employees benefiting the most, according to a <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.nber.org\/papers\/w31161\" style=\"\">recent study<\/a><\/span><span style=\"font-weight:400;\"> by Stanford University and MIT researchers. Researchers tracked over 5k customer support agents at an unnamed Philippine-based software company, which serves small and medium-sized US businesses, measuring the employees\u2019 performance using key metrics like the effectiveness of resolving customer issues successfully in a timely manner. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">Least-skilled employees had the most to gain:<\/span><span style=\"\"> The study demonstrated that the firm\u2019s<\/span><span> least-skilled customer service agents were able to complete their work 35% faster with AI assistance. The improvements in productivity may be due to AI tools\u2019 ability to disseminate the knowledge of top performing workers to less experienced workers via AI-generated suggested responses. This suggests that companies should acknowledge the expertise of their top-performing employees as their knowledge and skills are likely to be used as the foundation for AI tools that will be used across the organizations. This raises the question about how these high-skilled employees should be compensated for their additional service to the firm, MIT researcher and one of the study\u2019s co-authors Lindsey Raymond suggested, according to <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2023-04-24\/generative-ai-boosts-worker-productivity-14-new-study-finds\" style=\"\">Bloomberg<\/a><\/span><span style=\"font-weight:400;\">. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">What makes this study different from others?<\/span><span style=\"\"> The study is the first to measure the impact of<\/span><span> generative AI outside of a laboratory setting. Previous studies have shown the potential of large language models in fields in the workplace, but their true impact has mostly been speculative until tested in real-world settings, Director of the Digital Economy Lab at Stanford Institute for Human-Centered AI and one of the study\u2019s co-authors Erik Brynjolfsson told Bloomberg. <\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/ai\/\">AI<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/for-your-commute\/\">FOR YOUR COMMUTE<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/google\/\">Google<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"585710 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"585710\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/04\/27\/585710\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-585710\" class=\"content-area-description single-story post-585710 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.palmhillsdevelopments.com\/en-us\/home\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/enterprise.press\/wp-content\/uploads\/2022\/12\/Palm-Hills-The-Crown-web-dec-22.jpg\"><\/a><\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"585711\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"585711\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">3<\/div>\r\n\r\n                    <p class=\"f-graphik\">ENTERPRISE RECOMMENDS<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/04\/27\/the-catholic-churchs-controversial-history-with-exorcism-and-the-rise-of-fascism-in-the-mid-20th-century\/\">\r\n                            The Catholic Church\u2019s controversial history with exorcism and the rise of fascism in the mid-20th Century                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/04\/27\/the-catholic-churchs-controversial-history-with-exorcism-and-the-rise-of-fascism-in-the-mid-20th-century\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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Throughout its four episodes, the series examines several themes, including the former Pope\u2019s belief that the devil is a real entity that can possess individuals, as well as the Catholic Church\u2019s ongoing battle against evil and its use of exorcism as a means of driving out demonic spirits from those who have been possessed. Pope Pius XII is said to have performed several \u201cremote exorcisms\u201d on Adolf Hitler, with stories indicating that the pope believed the Nazi leader was an instrument of the devil but was unable to publicly denounce Hitler\u2019s regime despite being outraged by the rise of fascism and the oppression of Jews. The Pope and the Devil is available to watch on Shahid. <\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/enterprise-recommends\/\">Enterprise Recommends<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/on-the-tube-tonight\/\">On The Tube Tonight<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"585719\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">      \r\n<section id=\"advertiser\" class=\"enterprise-adv 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class=\"stk-block-carousel__dots\" role=\"list\" data-label=\"Slide %%d\"><\/div><\/div><\/div>\r\n        <\/div>\r\n<\/section> \r\n\r\n\n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"585720\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"585720\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">4<\/div>\r\n\r\n                    <p class=\"f-graphik\">GO WITH THE FLOW<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/04\/27\/what-the-markets-are-doing-on-27-april-2023\/\">\r\n                            What the markets are doing on 27 April, 2023                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/04\/27\/what-the-markets-are-doing-on-27-april-2023\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2023\/04\/27\/what-the-markets-are-doing-on-27-april-2023\/')\">\n           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     \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/04\/27\/what-the-markets-are-doing-on-27-april-2023\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-585720\" class=\"content-area-description single-story post-585720 post type-post status-publish format-standard hentry category-go-with-the-flow tag-egx tag-enterprisepm tag-go-with-the-flow wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2023\/4\/.1820334b-d096-4371-a48c-06ae411b7916.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">The EGX30 rose 2.0% at today\u2019s close<\/span><span style=\"font-weight:400;\"> on turnover of EGP 2.67 bn. Local investors were net buyers. The index is up 21.9% YTD.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">In the green: <\/span><span>Ibnsina Pharma<\/span><span style=\"font-weight:400;\"> (+9.1%), Oriental Weavers (+6.9%) and AMOC (+5.5%).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">In the red: <\/span><span>CIRA Education<\/span><span> (-3.0%), Ezz Steel (-1.4%) and Juhayna (-0.8%).<\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/egx\/\">EGX<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/go-with-the-flow\/\">Go with the Flow<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"585721\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"585721\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">5<\/div>\r\n\r\n                    <p class=\"f-graphik\">DATA PRIVACY<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/04\/27\/legislation-and-advertising-practices-are-bringing-winds-of-change-for-user-data-commodification\/\">\r\n                            Legislation and advertising practices are bringing winds of change for user data commodification                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/04\/27\/legislation-and-advertising-practices-are-bringing-winds-of-change-for-user-data-commodification\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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Personalized ads \u2014 which leverage detailed information about digital behaviors, such as what Instagram videos users stop scrolling to see or what links they click on Facebook \u2014 have earned Meta alone USD 118 bn in revenue in 2021, according to the<\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.nytimes.com\/2023\/01\/04\/technology\/meta-facebook-eu-gdpr.html\" style=\"\">New York Times<\/a><\/span><span>. This digital culture of<\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/news.harvard.edu\/gazette\/story\/2019\/03\/harvard-professor-says-surveillance-capitalism-is-undermining-democracy\/\" style=\"\">surveillance capitalism<\/a><\/span><span> \u2014<\/span><span> a term coined by American author and Harvard professor Shoshana Zuboff in 2014 \u2014 has long raised ethical concerns about <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/b50167ee-1777-4d61-a9a9-480f30972c6e\" style=\"\">infringing upon<\/a><\/span><span style=\"font-weight:400;\"> privacy, democracy, and autonomy. But recent changes in legislation and advertising practices in some jurisdictions suggest a partial shift away from the non-consensual use of personal data.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">The winds of change are blowing hard Meta\u2019s way:<\/span><span style=\"\"> On 4 January, EU regulators <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.dataprotection.ie\/en\/news-media\/data-protection-commission-announces-conclusion-two-inquiries-meta-ireland\" style=\"\">fined Meta<\/a><\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.dataprotection.ie\/en\/news-media\/data-protection-commission-announces-conclusion-two-inquiries-meta-ireland\" style=\"\">USD 414 mn<\/a><\/span><span> for violating the EU\u2019s General Data Protection Regulation (GDPR), ruling that the tech giant had illegally forced users to accept personalized ads by bundling them with lengthy terms of service. The judgment, which demanded that Meta remodel its advertising approach, jeopardizes 5-7% of the company\u2019s overall advertising revenue. \u201cIt is the beginning of the end <\/span><span>of the data<\/span><span> freeforall,\u201d privacy activist Johnny Ryan told<\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.wired.com\/story\/meta-surveillance-capitalism\/\" style=\"\">Wired<\/a><\/span><span style=\"font-weight:400;\">.  <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">Apple is spinning its own storm:<\/span><span style=\"\"> In 2021, the company rolled out a new feature that explicitly<\/span><span> asks iPhone users if they want their data to be tracked by mobile applications for personalized ads. The new policy impinged on the revenues of firms that rely on user data for advertising, most notably Meta, which in February 2022 <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/s21.q4cdn.com\/399680738\/files\/doc_financials\/2021\/q4\/Meta-Q4-2021-Earnings-Call-Transcript.pdf\" style=\"\">said in its earnings call (pdf)<\/a><\/span><span style=\"font-weight:400;\"> that Apple\u2019s move could have a \u201csignificant headwind\u201d of around USD 10 bn to its business. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">And Google is baking a new cookie strategy:<\/span><span style=\"\"> The tech giant intends to begin<\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/blog.google\/products\/chrome\/update-testing-privacy-sandbox-web\/\" style=\"\">phasing out<\/a><\/span><span> Chrome\u2019s third-party cookies in 2H 2024 as part of its wider<\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/privacysandbox.com\/\" style=\"\">Privacy Sandbox<\/a><\/span><span style=\"font-weight:400;\"> initiative, which seeks to create standards for websites to track user data without compromising privacy. Third-party cookies, like their more benign first-party counterparts, are small packets of information that websites store on a user\u2019s computer by tracking their browsing activity. But while first-party cookies help streamline the user experience by remembering useful data such as log-in credentials, language preferences, or shopping cart items, third-party cookies are predominantly created by advertisers (the third party) to deliver targeted ads. Google\u2019s endeavor follows moves by Safari, Firefox, and Brave, all of which have been blocking third-party cookies for years.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">Not so fast, Google:<\/span><span style=\"\"> The firm\u2019s cookie-killing plan involves a replacement named<\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/blog.google\/products\/chrome\/get-know-new-topics-api-privacy-sandbox\/\" style=\"\">Topics<\/a><\/span><span style=\"\">, a new<\/span><span> system that analyzes browsing history to share topics that interest the user, such as fitness or travel, with websites and their advertising partners. The system purportedly gives the user more privacy and control by concealing the specific websites they\u2019ve visited and enabling them to remove assigned topics or disable the feature entirely. However, Topics doesn\u2019t completely rule out the risk of websites uncovering personal data. \u201cIt is still possible that websites calling the API may combine or correlate topics with other signals to infer sensitive information, outside of intended use,\u201d <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/privacysandbox.com\/proposals\/topics\/\" style=\"\">Google<\/a><\/span><span style=\"font-weight:400;\"> says.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">Surveillance capitalism is more rampant than it seems.<\/span><span style=\"\"> \u201cThis economic logic has now<\/span><span> spread beyond the tech companies to \u2026 virtually every economic sector, from ins. to automobiles to health, education, finance, to every product described as \u2018smart\u2019 and every service described as \u2018personalized,\u2019\u201d Zuboff told the<\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/news.harvard.edu\/gazette\/story\/2019\/03\/harvard-professor-says-surveillance-capitalism-is-undermining-democracy\/\" style=\"\">Harvard Gazette<\/a><\/span><span>. For instance, CPAP machines \u2014 breathing devices that assist patients with sleep disorders \u2014 send usage data to health insurers, which<\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.propublica.org\/article\/you-snooze-you-lose-insurers-make-the-old-adage-literally-true\" style=\"\">deny insurance payments<\/a><\/span><span> to patients who don\u2019t use the machine. Giant US retailer Target, meanwhile, has figured out how to<\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.nytimes.com\/2012\/02\/19\/magazine\/shopping-habits.html?pagewanted=1&_r=1&hp\" style=\"\">analyze historical buying data<\/a><\/span><span style=\"font-weight:400;\"> to find out when a woman is pregnant in order to sell baby merchandise.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">The future remains uncertain.<\/span><span style=\"\"> While some advocate for an opt-in economy that lets users<\/span><span> choose who their data is shared with, others endorse tracker-free contextual advertising that displays ads where they are likely to be of interest, such as a VW ad embedded in an article about cars, Wired writes. The EU ruling against Meta and progress by tech companies in soliciting user consent are significant milestones that may help rein in surveillance capitalism, \u201c[b]ut with personalized ads being proposed as part of an alternative system, what comes next might not look that different,\u201d says Wired.<\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/apple\/\">Apple<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/data\/\">data<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/data-privacy\/\">data privacy<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/meta\/\">meta<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"585723\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"calendar\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/04\/27\/585723\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-585723\" class=\"content-area-description single-story post-585723 post type-post status-publish format-standard hentry category-the-enterprise-entertainment-calendar wpautop entry\">\n\n\t\t\t<hr class=\"wp-block-separator has-text-color has-primary-color has-alpha-channel-opacity has-primary-background-color has-background is-style-wide\">\n\n\t\t<h2 class=\"wp-block-heading mt-0 has-primary-color has-text-color has-link-color has-normal-font-size\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n\t\t\t<strong> THE ENTERPRISE ENTERTAINMENT CALENDAR<\/strong>\n\t\t<\/h2>\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">APRIL <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">21-26 April (Friday-Wednesday): LaLiga Egypt Football Camp, Xanadu Hotel, Makadi Bay, Hurghada. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">MAY <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">1 May (Monday): Labor Day.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>1 May (Monday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/prebooking\/buy-tickets-backstreet-boys-dna-world-tour-2023-prebooking-01-may-2023-zed-east-by-ora-new-cairo-10540.html?cdBusinessPartner=FB&fbclid=IwAR36Mo37QnFX4UwgJqR0vxxuZsaz-GpQCs471QM2U7XkW2kO6FFEL1Y58b4\" style=\"\">Backstreet Boys<\/a><\/span><span style=\"font-weight:400;\"> at 7pm, ZED East, New Cairo.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">4 May (Thursday): National holiday in observance of Labor Day (TBC). <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">6-20 May (Saturday-Saturday): Film Society Festival for Egyptian Cinema.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">12-15 May (Friday-Monday): Egypt Fashion Week.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">JUNE <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>10 June (Saturday): Thanaweya Amma examinations <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/moe.gov.eg\/what-s-on\/news\/dates-for-the-exams\/\" style=\"\">begin<\/a><\/span><span style=\"font-weight:400;\">.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">28 June-2 July (Wednesday-Sunday): Eid El Adha (TBC).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">30 June (Friday): June 30 Revolution Day.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">JULY <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">18 July (Tuesday): Islamic New Year.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">20 July (Thursday): National holiday in observance of Islamic New Year (TBC).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">23 July (Sunday): Revolution Day. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">27 July (Thursday): National holiday in observance of Revolution Day.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">SEPTEMBER <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">26 September (Tuesday): Prophet Muhammad\u2019s birthday (TBC).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">28 September (Thursday): National holiday in observance of Prophet Muhammad\u2019s birthday (TBC).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">OCTOBER <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">6 October (Friday): Armed Forces Day.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">13 October- 20 October (Friday-Friday): The sixth edition of El Gouna Film Festival (GFF).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">EVENTS WITH NO SET DATE<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">2023: The inauguration of the Grand Egyptian Museum.<\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":585704,"template":"","categories":[],"tags":[],"class_list":["post-585703","afternoon","type-afternoon","status-publish","has-post-thumbnail","hentry","wpautop","entry"],"acf":{"mongo_id":"0eb077e8-395e-442c-a3ef-b4cd686503ab","teaser":"","photo_url":"https:\/\/ent.news\/2023\/3\/583.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ending personal data commodification - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/afternoon\/ending-personal-data-commodification\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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