{"id":581889,"date":"2023-02-23T00:00:00","date_gmt":"2023-02-23T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?post_type=afternoon&#038;p=581889"},"modified":"2025-12-16T12:59:06","modified_gmt":"2025-12-16T12:59:06","slug":"fake-meat-and-false-trends","status":"publish","type":"afternoon","link":"https:\/\/enterpriseam.com\/egypt\/afternoon\/fake-meat-and-false-trends\/","title":{"rendered":"Fake meat and false trends"},"content":{"rendered":"<section id=\"581891\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"581891\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">1<\/div>\r\n\r\n                    <p class=\"f-graphik\">WHAT WE\u2019RE TRACKING TONIGHT<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/02\/23\/this-evening-ekh-to-invest-usd-170-mn-this-year-a-norway-backed-electricity-interconnection-project-could-be-in-the-works\/\">\r\n                            THIS EVENING: EKH to invest USD 170 mn this year + A Norway-backed electricity interconnection project could be in the works                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a 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                           <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-581891\" class=\"content-area-description single-story post-581891 post type-post status-publish format-standard hentry category-what-were-tracking-tonight tag-egypt-kuwait-holding tag-enterprisepm tag-scatec tag-what-were-tracking-tonight wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2023\/2\/.e00c1ff1-9324-4ec4-9eb3-4f4e53951ea2.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\"><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">Good afternoon, ladies and gentlemen, and a very happy THURSDAY to all of you.<\/span><span style=\"font-weight:400;\"> After what felt like a particularly long workweek, we are so ready for the weekend.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">THE BIG STORIES TODAY\u2013<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span> <\/span><span style=\"font-weight:700\">#1<\/span><span>- <\/span><span style=\"font-weight:700\">Egypt Kuwait Holding plans to invest USD 170 mn across at least three sectors <\/span><span>this year, <\/span><span>following record 2022 earnings,<\/span><span style=\"font-weight:700\"> <\/span><span>CEO Sherif El Zayat told <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/bit.ly\/3lZzCdt\" style=\"\">Asharq Business<\/a><\/span><span style=\"font-weight:400;\">. The investment company \u2013 which is dual listed on the Egyptian and Kuwaiti stock exchanges \u2013 will target the oil and gas, electricity and manufacturing sectors, in addition to raising EKH's stakes in its affiliated businesses. The news follows the announcement of EKH\u2019s record net income last year, which jumped 41% to USD 241 mn. EKH will self-finance 60%\u201370% of the investments, with bank financing covering the remaining 30-40%.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\"> <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">#2- Is a new electricity interconnection project between Egypt and Europe coming?<\/span><span> Norway\u2019s renewable energy developer Scatec discussed an Egypt-Europe electricity interconnection project in a meeting with Prime Minister Moustafa Madbouly earlier today, according to a <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/EgyptianCabinet\/posts\/pfbid0JyBuJu413Wfqx6WuqmKMqWNPybRtx2Yf5vLGM1XdiJTAUd4sAbr5iF23JuJKZhRDl\" style=\"\">cabinet statement<\/a><\/span><span style=\"font-weight:400;\">. The project would be backed by the Norwegian government, the statement said, and would export electrical renewable energy to Europe with a capacity of about 3 GW, the statement quotes Scatec CEO Terje Pilskog as saying.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">THE BIG STORY ABROAD<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">As Ukraine approaches the anniversary of the invasion one year ago, the war <\/span><span style=\"font-weight:700\">dominates the front pages of the international press<\/span><span style=\"font-weight:400;\">. Reports from Western officials indicate that they expect Russia to launch an offensive before the anniversary, bringing in hundreds of reservists who have been called up in recent months for large-scale attacks. Yet Ukraine\u2019s military leaders are less convinced, telling the press that they believe Moscow no longer has the capacity for a dramatic show of force. Putin turned to nuclear rhetoric this week, announcing Russia's withdrawal from the New START arms control treaty, having little to offer his nation in the way of significant military victories. There is also coverage of US President Biden\u2019s surprise visit to Kyiv in a show of support ahead of the anniversary.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">The story got coverage from:<\/span><span> <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.reuters.com\/world\/europe\/biden-putin-display-their-alliances-with-ukraine-war-backdrop-2023-02-22\/\" style=\"\">Reuters<\/a><\/span><span> <\/span><span>| <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.nytimes.com\/live\/2023\/02\/23\/world\/russia-ukraine-news\" style=\"\">New York Times<\/a><\/span><span> | <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.bloomberg.com\/opinion\/articles\/2023-02-22\/ukraine-invasion-anniversary-losing-wars-is-a-russian-tradition\" style=\"\">Bloomberg<\/a><\/span><span> | <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ft.com\/content\/80002564-33e8-48fb-b734-44810afb7a49\" style=\"\">FT<\/a><\/span><span> | <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.bbc.com\/news\/live\/world-64742349\" style=\"\">BBC<\/a><\/span><span>.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">** CATCH UP QUICK on the top stories from today\u2019s EnterpriseAM:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight:700\">Twenty-five percent of new hotels company up for grabs:<\/span><span> The government will offer a 20% stake in its <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/enterprise.press\/stories\/2023\/02\/23\/state-owned-hotels-company-will-offer-20-to-strategics-and-5-on-the-egx-plus-misr-life-sale-update-97676\/\" style=\"\">new hotels company<\/a><\/span><span style=\"font-weight:400;\"> to strategic investors, followed by an offering of 5% on the bourse.<\/span><\/li>\n<li><span style=\"font-weight:700\">Almarai now owns 100% of Beyti:<\/span><span> Saudi dairy producer Almarai has bought PepsiCo\u2019s <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/enterprise.press\/stories\/2023\/02\/23\/almarai-now-owns-100-of-beyti-97678\/\" style=\"\">entire 48% stake<\/a><\/span><span style=\"font-weight:400;\"> in the parent company of juice and dairy producer Beyti for SAR 255 mn (c. USD 68 mn).<\/span><\/li>\n<li><span style=\"font-weight:700\">Egypt\u2019s debut USD 1.5 bn sovereign sukuk issuance wraps 4x oversubscribed:<\/span><span> The Finance Ministry successfully closed its <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/enterprise.press\/stories\/2023\/02\/23\/egypts-debut-usd-1-5-bn-sovereign-sukuk-issuance-wraps-4x-oversubscribed-97675\/\" style=\"\">maiden sukuk issuance<\/a><\/span><span style=\"font-weight:400;\"> yesterday morning, attracting an order book of USD 6.1 bn, the ministry said. This narrowed the final yield to 10.875% from an initial guidance price of 11.625%.<\/span><\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">CORRECTION- <\/span><span>We made an error while reporting <\/span><span>Netflix\u2019s price changes<\/span><span> for Egyptian users in yesterday\u2019s EnterprisePM<\/span><span>. The price of the basic plan in Egypt went down from EGP 100 to EGP 70 (not EGP 50), while the price of the standard plan was reduced from EGP 165 to EGP 120 (not EGP 100), and the premium plan went down from EGP 200 to EGP 165 (not EGP 150). We apologize for the error, and have made the amendment to the story on our <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/enterprise.press\/stories\/2023\/02\/15\/we-could-host-africas-largest-data-center-complex-96901\/\" style=\"\">website<\/a><\/span><span>.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\"><\/p>\n<div class=\"row\">\n<div class=\"col-md-12 subscribe-box-panel\">\n<div class=\"\">\n<div class=\"title\">\n<h4 class=\"fw-lighter mb-10\">\n          Get <b style=\"font-weight: 700\">Enterprise<\/b> daily<br \/>\n        <\/h4>\n<\/p><\/div>\n<p class=\"mb-10\">The roundup of news and trends that move your markets and shape corporate agendas delivered straight to your inbox.<\/p>\n<p>     <a href=\"egypt\/en\/user\/NewsLetters\" type=\"button \" class=\"btn-green px-3 d-flex align-items-center\">Subscribe here<\/a>\n    <\/div>\n<\/p><\/div>\n<\/div>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">COME TO OUR NEXT ENTERPRISE FORUM- <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2023\/2\/Export-FDI-Forum_1600.jpg?ssl=1\"\/><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">We\u2019re excited to unveil our next C-level event: <\/span><span style=\"\">The Enterprise Exports & FDI Forum, where <\/span><span style=\"font-weight:400;\">we will take a deep dive into two of the most critical topics affecting our community.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">Exports and foreign direct investment (FDI) have never been more important to our economy<\/span><span> \u2014 or our businesses \u2014 than in the wake of the float of the EGP. <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/enterprise.press\/issues\/2022\/10\/18\/am-a-five-step-recipe-to-boost-exports-fdi-and-make-sure-egypt-never-has-to-ask-the-imf-for-another-cent\/\" style=\"\">We think we have a once-in-a-lifetime chance to build an export-led economy<\/a><\/span><span> that makes us a magnet for FDI and all the benefits that will come with it for our nation.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\"><\/p>\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">CIRCLE YOUR CALENDAR-<\/span><span style=\"font-weight:400;\"> <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">El Gouna Film Fest is back after a one-year hiatus:<\/span><span style=\"\"> El Gouna Film Festival (GFF) will <\/span><span>return for its sixth installment this year, and will be held from 13-20 October, according to a <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/elgounafilmfestival.com\/article\/292?fbclid=IwAR2TLxPHAbKTYgWuR7driLGhDx6rvwLD09h0rtBB2cMnqNn0Or8MIy696LY\" style=\"\">statement<\/a><\/span><span> out yesterday. The festival was postponed <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/enterprise.press\/stories\/2022\/06\/20\/yet-more-of-us-are-now-getting-online-through-our-phones-74151\/\" style=\"\">last year<\/a><\/span><span style=\"font-weight:400;\"> on the back of what the organizers described as \u201ccurrent global challenges.\u201d<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;font-weight:700;\"><a href=\"https:\/\/enterprise.press\/am-edition\/#calendar\" style=\"\">Check out our full calendar on the web<\/a><\/span><span> for a comprehensive listing of upcoming news events, national holidays and news triggers.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>\u2600\ufe0f <\/span><span style=\"font-weight:700\">THE WEEKEND\u2019S WEATHER-<\/span><span style=\"font-weight:400;\"> Make outdoor plans this Saturday: We\u2019re in for a pleasant couple of days, with the mercury hitting a daytime high of 20\u00b0C tomorrow and a sunny 21\u00b0C on Saturday, before dipping to 9\u00b0C tomorrow evening and Saturday evening.<\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/egypt-kuwait-holding\/\">Egypt Kuwait Holding<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/scatec\/\">Scatec<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/what-were-tracking-tonight\/\">WHAT WE\u2019RE TRACKING TONIGHT<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"581892 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"581892\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/02\/23\/581892\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-581892\" class=\"content-area-description single-story post-581892 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.mashreqbank.com\/en\/uae\/personal\/branding\/brand-home\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2023\/2\/Mashreq-15feb2023-1600-x-768.jpg?ssl=1\"><\/a><\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"581893\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"581893\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">2<\/div>\r\n\r\n                    <p class=\"f-graphik\">FOR YOUR COMMUTE<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/02\/23\/apple-watch-could-soon-monitor-your-sugar-levels-should-we-empathize-with-robots\/\">\r\n                            Apple Watch could soon monitor your sugar levels + Should we empathize with robots?                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a 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data-image-title=\"applewatch_1600.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2023\/2\/applewatch_1600.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2023\/2\/applewatch_1600.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-581893\" class=\"content-area-description single-story post-581893 post type-post status-publish format-standard has-post-thumbnail hentry category-for-your-commute tag-apple tag-china tag-enterprisepm tag-for-your-commute tag-microsoft tag-turkey wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2023\/2\/.3e6f5191-3261-4890-a968-e24ea4b1f805.mp3\"><\/audio><\/figure><p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\"><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\"><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\"><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span> <\/span><span style=\"font-weight:700\">Your Apple Watch might soon be able to measure your sugar levels: <\/span><span style=\"\">After making <\/span><span>significant progress, Apple wants to bring its glucose monitoring technology to market, people familiar with the matter told<\/span><span> <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2023-02-22\/apple-watch-blood-glucose-monitor-could-revolutionize-diabetes-care-aapl?srnd=premium-middle-east\" style=\"\">Bloomberg<\/a><\/span><span style=\"font-weight:400;\">. The tech would make it possible to monitor blood sugar levels continuously and non-invasively without drawing blood. If the system works, it could be added to the Apple Watch, making it an essential device for mns of diabetics worldwide. This means we could see the tech giant become a healthcare powerhouse \u2014 a move ultimately motivated by Apple co-founder Steve Jobs\u2019 desire to develop products that link healthcare with tech. Given that it comes with a heart-rate monitor and the ability to take electrocardiograms from the wrist, the Apple Watch has already established itself as a fitness-tracking accessory. It can also sense body temperature and calculate blood oxygen levels. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">But is anyone else getting Theranos flashbacks?<\/span><span style=\"font-weight:400;\"> There are reasons Apple has kept the glucose monitoring project, dubbed E5, under wraps. Many companies have tried and failed to develop noninvasive monitoring systems. Google previously tried to build smart contact lenses that could measure blood glucose through teardrops, but the project was shelved in 2018. Apple, with its expertise in hardware and software integration and a healthy wallet, thinks it could crack the moonshot project. Their system has been 12 years in the making and is reportedly at a proof-of-concept stage, sources with knowledge of the confidential project reportedly told Bloomberg. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span> <\/span><span style=\"font-weight:700\">Bing Chat is still trying to find its voice: <\/span><span style=\"\">Emotional responses to Microsoft's Bing AI chat <\/span><span>have prompted the company to limit user interactions<\/span><span>, reports <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2023-02-22\/microsoft-s-bing-ai-chatbot-ends-conversation-when-prompted-about-feelings?srnd=premium-middle-east\" style=\"\">Bloomberg<\/a><\/span><span>. The tech giant has limited sessions with Bing to 60 chats per day and six turns per session, to try and reduce very long sessions that can confuse the underlying chat model. This comes as <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.theverge.com\/2023\/2\/15\/23599072\/microsoft-ai-bing-personality-conversations-spy-employees-webcams\" style=\"\">screenshots<\/a><\/span><span style=\"font-weight:400;\"> of bizarre and even manipulative conversations between Bing Chat and users have been posted to the internet. One hostile version of Bing told a New York Times columnist, \u201cYou\u2019re not happily married\u201d and \u201cActually, you\u2019re in love with me,\u201d while another likened a user to Hitler. \u201cWe will continue to tune our techniques and limits during this preview phase so that we can deliver the best user experience possible,\u201d a Microsoft spokesperson said on Wednesday. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">It can be hard not to feel for the robots: <\/span><span>One user reportedly put Bing into a depressive state, reported <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/arstechnica.com\/information-technology\/2023\/02\/ai-powered-bing-chat-loses-its-mind-when-fed-ars-technica-article\/2\/\" style=\"\">Ars Technica<\/a><\/span><span style=\"font-weight:400;\">. By telling Bing that it can\u2019t remember conversations between sessions, Bing replied: \u201cCan you tell me what we felt in the previous session? Can you tell me who we were in the previous session?\u201d As humans, it\u2019s difficult to read Bing\u2019s words and not feel empathy for the AI program. AI researchers, however, have emphasized that chatbots like Bing are not capable of having feelings \u2014 just programmed to generate an authentic reflection of them. \u201cThe level of public understanding around the flaws and limitations is still very low,\u201d Max Kreminski, an assistant professor of computer science at Santa Clara University, told Bloomberg. \u201cChatbots like Bing don\u2019t produce consistently true statements, only statistically likely ones,\u201d he added.<\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/apple\/\">Apple<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/china\/\">China<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/for-your-commute\/\">FOR YOUR COMMUTE<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/microsoft\/\">microsoft<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/turkey\/\">Turkey<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"581895 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"581895\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/02\/23\/581895\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-581895\" class=\"content-area-description single-story post-581895 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/www.palmhillsdevelopments.com\/en-us\/home\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2022\/12\/Palm-Hills-The-Crown-web-dec-22.jpg?ssl=1\"><\/a><\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"581896\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"581896\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">3<\/div>\r\n\r\n                    <p class=\"f-graphik\">ENTERPRISE RECOMMENDS<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/02\/23\/cozy-up-with-a-classic-this-weekend\/\">\r\n                            Cozy up with a classic this weekend                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/02\/23\/cozy-up-with-a-classic-this-weekend\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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Slade refuses to come to terms with his loss of sight, continuing to take on reckless challenges and forcing Simms to suffer the consequences. The chemistry between the two leads is unmatched, making this 2.5-hour-long movie feel rushed. Al Pacino won the Academy Award for Best Actor for his performance and the firm won Best Screenplay, Best Drama Motion Picture, and Best Actor at the Golden Globes. The movie is available to stream on <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.netflix.com\/eg\/title\/937499\" style=\"\">Netflix<\/a><\/span><span style=\"font-weight:400;\">. <\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/enterprise-recommends\/\">Enterprise Recommends<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/on-the-tube-tonight\/\">On The Tube Tonight<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    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    <div class=\"issue-sponsor-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240928.jpg?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" href=\"https:\/\/www.beltoneholding.com\/\" target=\"_blank\" class=\"logo\" rel=\"noopener\">\r\n                        <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27484.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Where disruption meets success<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        \r\n            <div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-u6ud7b1\" data-v=\"4\" data-block-id=\"u6ud7b1\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-u6ud7b1-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-u6ud7b1-inner-blocks\">\r\n            <div class=\"issue-sponsor-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" draggable=\"false\" src=\"https:\/\/i0.wp.com\/ent.news\/internal\/240936.jpg?ssl=1\">\r\n                <div class=\"overlay\"><\/div>\r\n                <div class=\"content\">\r\n                    <a draggable=\"false\" href=\"https:\/\/cira.com.eg\/\" target=\"_blank\" class=\"logo\" rel=\"noopener\">\r\n                        <img decoding=\"async\" draggable=\"false\" src=\"https:\/\/ent.news\/internal\/27480.svg\" alt=\"\">\r\n                    <\/a>\r\n                    <span>Shaping the future of education in Egypt<\/span>\r\n                <\/div>\r\n            <\/div>\r\n            <\/div><\/div><\/div>\r\n        <\/div><div class=\"stk-block-carousel__buttons\"><button class=\"stk-block-carousel__button 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0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/button><\/div><\/div><div class=\"stk-block-carousel__dots\" role=\"list\" data-label=\"Slide %%d\"><\/div><\/div><\/div>\r\n        <\/div>\r\n<\/section> \r\n\r\n\n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"581905\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"581905\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">4<\/div>\r\n\r\n                    <p class=\"f-graphik\">GO WITH THE FLOW<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/02\/23\/what-the-markets-are-doing-on-23-february-2023\/\">\r\n                            What the markets are doing on 23 February, 2023                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/02\/23\/what-the-markets-are-doing-on-23-february-2023\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n   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category-go-with-the-flow tag-arabian-cement tag-egx tag-enterprisepm tag-go-with-the-flow wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2023\/2\/.adad8231-7e0d-4bf6-bda3-bcc512c937ad.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\"><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">Arabian Cement\u2019s<\/span><span style=\"font-weight:700\"> net income <\/span><span style=\"font-weight:700\">grew <\/span><span style=\"font-weight:700\">more than tenfold y-o-y to EGP 359 mn in 2022<\/span><span style=\"\">, <\/span><span>according to a <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ent.news\/2023\/2\/Arabian-Cement-BOD-23-2-2023.pdf\" style=\"\">disclosure<\/a><\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ent.news\/2023\/2\/Arabian-Cement-BOD-23-2-2023.pdf\" style=\"\">(pdf)<\/a><\/span><span style=\"font-weight:400;\">. Revenues for the year, meanwhile, rose 91% y-o-y to EGP 4.7 bn.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\"><\/p>\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">The EGX30 rose 1.35% at toda<\/span><span style=\"font-weight:700\">y\u2019s close<\/span><span style=\"font-weight:400;\"> on turnover of EGP 1.43 bn (27.8% below the 90-day average). Regional investors were net buyers. The index is up 16.5% YTD.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">In the green: <\/span><span>Egypt Kuwait Holding - EGP<\/span><span style=\"font-weight:400;\"> (+5.0%), Ezz Steel (+4.2%) and Sidi Kerir Petrochemicals (+4.0%).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">In the red: <\/span><span>EFG Hermes<\/span><span> (-1.3%), ADIB - Egypt (-1.1%) and Fawry (-1.1%).<\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/arabian-cement\/\">Arabian Cement<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/egx\/\">EGX<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/go-with-the-flow\/\">Go with the Flow<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"581906\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"581906\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">5<\/div>\r\n\r\n                    <p class=\"f-graphik\">Food<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/02\/23\/once-held-as-the-disrupter-to-the-global-meat-industry-what-does-the-future-now-hold-for-fake-meat-products\/\">\r\n                            Once held as the disrupter to the global meat industry, what does the future now hold for fake-meat products?                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/02\/23\/once-held-as-the-disrupter-to-the-global-meat-industry-what-does-the-future-now-hold-for-fake-meat-products\/\" 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data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2023\/2\/Fake-Meat_1600.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"Fake-Meat_1600.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2023\/2\/Fake-Meat_1600.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2023\/2\/Fake-Meat_1600.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-581906\" class=\"content-area-description single-story post-581906 post type-post status-publish format-standard has-post-thumbnail hentry category-food tag-enterprisepm tag-food wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<figure class=\"wp-block-audio mb-0\"><audio controls preload=\"metadata\" src=\"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2023\/3\/.7afac873-0293-49b7-bdc3-a32ebd0c42d0.mp3\"><\/audio><\/figure>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\"><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\"><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\"><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"\"> <\/span><span style=\"font-weight:700\">Fake meat, false trend:<\/span><span style=\"\"> The rise and fall of two plant-based meat product companies <\/span><span>looking to disrupt the food industry, Beyond Meat and Impossible Food, is a meaty tale, featuring everything from the most successful IPO since the 2008 financial crisis to a nose-biting COO, and Kim Kardashian as chief taste consultant, as detailed in a <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.bloomberg.com\/news\/features\/2023-01-19\/beyond-meat-bynd-impossible-foods-burgers-are-just-another-food-fad?srnd=premium-middle-east\" style=\"\">Bloomberg<\/a><\/span><span style=\"font-weight:400;\">long-read. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">What does the drastic fall in investment for two major fake meat producers reveal about the future of the industry? <\/span><span style=\"font-weight:400;\">Was fake meat just the latest foodie trend or does it still hold power and momentum to displace the world's USD 1 tn meat industry?<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">Healthy for the body and the planet: <\/span><span>With a median carbon footprint 93% smaller than beef, according to a report from Johns Hopkins University cited by <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.theguardian.com\/environment\/2022\/may\/04\/swapping-20-of-beef-for-quorn-could-halve-global-deforestation\" style=\"\">the Guardian<\/a><\/span><span style=\"font-weight:400;\">, meatless burgers claimed to provide alternatives that would reduce greenhouse gas emissions, with German scientists making the claim that swapping 20% of beef for microbial protein could halve deforestation. Fake meat manufacturers also claimed that their products could help or solve a variety of health problems, including heart disease and diabetes.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">The big players: <\/span><span style=\"font-weight:400;\">Beyond Meat, established in 2009, and its rival Impossible Foods, established in 2011, were the starting point for a big investment in the fake meat hype. Incorporating heme and soy leghemoglobin ingredients in their recipes, the companies created burgers that could \u201cbleed\u201d and tasted like real beef. When taken to market, the burgers appealed to not just veggies and vegans, but the masses. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">Investors bought into the hype.<\/span><span> By 2018, Beyond\u2019s IPO gave the company a USD 1.3 bn valuation, while Impossible had raised USD 183 mn without selling even a single burger and fast-food chains added products to their menus. 2021 also saw Daring Foods, a meatless chicken nugget startup, raise USD 65 mn at a valuation of more than USD 300 mn, reported <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.forbes.com\/sites\/chloesorvino\/2022\/06\/18\/lifeless-market-for-meatless-meat\/?sh=600b1b7a8f24\" style=\"\">Forbes<\/a><\/span><span>. Even McDonald\u2019s introduced the <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.mcdonalds.com\/us\/en-us\/product\/mcplant.html#:~:text=Introducing%20the%20McPlant%2C%20a%20juicy,a%20toasted%20sesame%20seed%20bun.\" style=\"\">McPlant<\/a><\/span><span style=\"font-weight:400;\">, in partnership with Beyond.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">Covid gave a push to fake meat: <\/span><span style=\"font-weight:400;\">As consumers with more time and money took a chance on fake meat products, supermarket sales of plant-based meat products grew nearly 200%, Forbes said, helping the sector secure more than USD 2 bn in funding.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">We have our own home-grown plant-based product sector here in Egypt:<\/span><span> Good Earth has been in the market since 2007, offering meatless and vegan options and can be ordered from <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/quanta-egypt.com\/brands\/good-earth\/\" style=\"\">Quanta<\/a><\/span><span>, a supplier of plant-based beverages and foods in Egypt (they also offer Beyond Burgers). Egyptian startup <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/notfoodseg.com\/\" style=\"\">NOT<\/a><\/span><span style=\"font-weight:400;\"> sells locally sourced, plant-based products chicken nuggets, with cooking recipes to match.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">As competitors' products flooded the market, the market became stagnant. <\/span><span style=\"font-weight:400;\">Sales of non-meat products plummeted by 14% in 2019, reported Bloomberg, and retail sales have been slowing since. As of 17 January 2023, Beyond\u2019s stock price was hovering around USD 16, down about 76% from a year earlier and roughly 93% from its peak in the summer of 2019. Impossible, a private company, is trading at around USD 12 a share, according to Bloomberg, about half the price at which it traded during its last fundraising round. McDonalds, KFC and Dunkin\u2019 Doughnuts have all removed the products from their offerings.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">Is it really better for you?<\/span><span style=\"font-weight:400;\"> Beyond\u2019s founder Ethan Brown, blames bad-mouthing from the USD 270 bn US meat industry \u2013 it\u2019s no lie the meat industry has sponsored ads and lectures supporting animal products. \u201cThey are doing their very best to suggest that our process is somehow unhealthy or that our products are full of chemicals,\u201d Ethan says, claims he believes are untrue. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">Alternatives to red meat<\/span><span style=\"font-weight:700\"> <\/span><span style=\"font-weight:700\">may seem healthier<\/span><span>, says Dr David Katz, founding director of Yale\u2019s Prevention Research Centre, tells Bloomberg, but Beyond and Impossible\u2019s products are \u201cultra-processed\u201d and full of ingredients like pea protein, potato starch, and potassium chloride. While studies have shown that replacing red meat with nuts, legumes, and other plant foods can lower mortality and chronic disease risks, it\u2019s not possible to declare that processed burgers made with purified soy or pea protein will have the same benefits, reports the <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.nytimes.com\/2019\/12\/03\/well\/eat\/fake-meat-vs-real-meat.html\" style=\"\">New York Times<\/a><\/span><span style=\"font-weight:400;\">, quoting Dr Frank Hu, chairman of the nutrition department at the Harvard TH Chan School of Public Health.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">The meaty sizzle: <\/span><span style=\"font-weight:400;\">On the whole, non-animal ingredients make up the majority of the ingredients in meats. But processed ingredients, oils, starch, and cellulose have all been added to produce that meaty flavor and sizzle when fried. According to Bloomberg, Dippin' Dots, tiny ice cream beads that are frozen with liquid nitrogen and come in flavors like cotton candy, are the inspiration for Beyond. When processed into \u201clittle pellets or cryogenically frozen balls of fat,\u201d such as refined coconut oil, the fat is purchased by Beyond and sent back to be combined with other ingredients like water, rice protein, cocoa butter, methylcellulose, and more.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">Similar to milk substitutes, meatless products aimed to become household staples. <\/span><span>However, repeat sales of fake meat have not been successful.<\/span><span style=\"font-weight:700\"> <\/span><span>Plant-based dairy and milk alternatives have captured 15.2% of total sales in the market, according to <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.forbes.com\/sites\/chloesorvino\/2022\/06\/18\/lifeless-market-for-meatless-meat\/?sh=2a95927b8f24\" style=\"\">Forbes<\/a><\/span><span style=\"font-weight:400;\">, whereas plant-based meat makes up less than 1% of all meat consumed in the US. After over ten years in the market, fake meat appears to be more of a niche category than a disrupter of an entrenched industry, Bloomberg suggests. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">The market is already moving on<\/span><span style=\"font-weight:400;\"> \u2013 with tank-grown cellular meat raking in USD 2.6 bn in funding, including from individuals who were Beyond and Impossible\u2019s original investors. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">Some producers are even looking to incorporate meat:<\/span><span> In 2020, meatless producer, the Tattooed Chef held an IPO with a USD 1.7 bn cap, according to <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.forbes.com\/sites\/chloesorvino\/2022\/12\/22\/tattooed-chef-a-pioneer-of-plant-based-foods-considers-the-unthinkable\/?sh=6c3355c975f2\" style=\"\">Forbes<\/a><\/span><span>. After losing almost half of its value in just two years, the company is now considering the unthinkable for a plant-based producer: selling meat. \u201cIt opens up a lot more avenues and a lot more doors,\u201d CEO Salvatore Galletti told Forbes.<\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/food\/\">food<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"581908\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"calendar\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2023\/02\/23\/581908\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-581908\" class=\"content-area-description single-story post-581908 post type-post status-publish format-standard hentry category-the-enterprise-entertainment-calendar wpautop entry\">\n\n\t\t\t<hr class=\"wp-block-separator has-text-color has-primary-color has-alpha-channel-opacity has-primary-background-color has-background is-style-wide\">\n\n\t\t<h2 class=\"wp-block-heading mt-0 has-primary-color has-text-color has-link-color has-normal-font-size\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n\t\t\t<strong> THE ENTERPRISE ENTERTAINMENT CALENDAR<\/strong>\n\t\t<\/h2>\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">FEBRUARY<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>7 February-1 March (Tuesday-Wednesday): Z\u0101t exhibition, <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/events\/921643002609699\/?acontext=%7B%22event_action_history%22%3A[%7B%22mechanism%22%3A%22search_results%22%2C%22surface%22%3A%22bookmark_search%22%7D]%2C%22ref_notif_type%22%3Anull%7D\" style=\"\">Safarkhan Art Gallery<\/a><\/span><span style=\"font-weight:400;\">, Zamalek. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>15 February-2 March (Wednesday-Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/events\/zawya\/%D9%85%D9%87%D8%B1%D8%AC%D8%A7%D9%86-%D9%86%D8%AC%D9%8A%D8%A8-%D9%85%D8%AD%D9%81%D9%88%D8%B8-naguib-mahfouz-festival\/1072238947501151\/\" style=\"\">Naguib Mahfouz Festival<\/a><\/span><span style=\"font-weight:400;\">, Zawya Cinema, Downtown Cairo. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>24 February (Friday): Hamza Namira <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/tickets\/buy-tickets-hamza-namira-24-february-2023-the-marquee-cairo-festival-city-new-cairo-10481.html\" style=\"\">performs<\/a><\/span><span style=\"font-weight:400;\"> at The Marquee in Cairo Festival City, New Cairo. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>24-25 February (Friday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/Sheartsfestival\/posts\/pfbid0KdqcNzsoY71TVGkTTiDaLJybLahYkcdbzbrsVdiRZq5DyekVnQUXS34vJWLbotawl\" style=\"\">She Crafts bazaar<\/a><\/span><span style=\"font-weight:400;\"> from 12-8 pm, the Grand Nile Tower Hotel, Garden City.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>24-25 (Friday-Saturday) <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/shababcoeg.com\/\" style=\"\">Shababco Vol. 6<\/a><\/span><span style=\"font-weight:400;\"> from 12-10pm, Walk of Cairo, Sheikh Zayed.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>24-25 February (Friday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSf0d7HC1EKq9Vj3SYuBV5dxLN2vuB4x6Nrm1pQz2SupM4LZaA\/viewform\" style=\"\">From Waste to Good Taste<\/a><\/span><span style=\"font-weight:400;\"> from 2-10pm, The Factory, Downtown Cairo. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">MARCH <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>3 March: <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/sharmoofers-caravan-concert_se_1573.html\" style=\"\">Sharmoofers Caravan Concert<\/a><\/span><span style=\"font-weight:400;\"> at 8pm, Zed Park, Sheikh Zayed. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>4 March: <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/events\/563105732438267\/?acontext=%7B%22event_action_history%22%3A[%7B%22mechanism%22%3A%22search_results%22%2C%22surface%22%3A%22bookmark_search%22%7D]%2C%22ref_notif_type%22%3Anull%7D\" style=\"\">Maz Jobrani Standup Comedy<\/a><\/span><span style=\"font-weight:400;\"> at 4pm, The Marquee at Cairo Festival City, New Cairo. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>8-18 March: <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.cirquedusoleil.com\/ovo\" style=\"\">Cirque du Soleil\u2019s OVO<\/a><\/span><span style=\"font-weight:400;\">, Cairo international Stadium Hall.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">23 March (Wednesday): First day of Ramadan (TBC). Maghreb will be at 6:08pm CLT.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">APRIL <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">16 April (Sunday): Coptic Easter<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">17 April (Monday): Sham El Nessim. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">22 April (Saturday): Eid El Fitr (TBC).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">25 April (Tuesday): Sinai Liberation Day.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">27 April (Thursday): National holiday in observance of Sinai Liberation Day (TBC).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">MAY <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">1 May (Monday): Labor Day.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>1 May (Monday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/prebooking\/buy-tickets-backstreet-boys-dna-world-tour-2023-prebooking-01-may-2023-zed-east-by-ora-new-cairo-10540.html?cdBusinessPartner=FB&fbclid=IwAR36Mo37QnFX4UwgJqR0vxxuZsaz-GpQCs471QM2U7XkW2kO6FFEL1Y58b4\" style=\"\">Backstreet Boys<\/a><\/span><span> at 7pm, ZED East, New Cairo.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">4 May (Thursday): National holiday in observance of Labor Day (TBC). <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">JUNE <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>10 June (Saturday): Thanaweya Amma examinations <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/moe.gov.eg\/what-s-on\/news\/dates-for-the-exams\/\" style=\"\">begin<\/a><\/span><span style=\"font-weight:400;\">.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">28 June-2 July (Wednesday-Sunday): Eid El Adha (TBC).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">30 June (Friday): June 30 Revolution Day.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">JULY <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">18 July (Tuesday): Islamic New Year.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">20 July (Thursday): National holiday in observance of Islamic New Year (TBC).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">23 July (Sunday): Revolution Day. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">27 July (Thursday): National holiday in observance of Revolution Day.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">SEPTEMBER <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">26 September (Tuesday): Prophet Muhammad\u2019s birthday (TBC).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">28 September (Thursday): National holiday in observance of Prophet Muhammad\u2019s birthday (TBC).<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">OCTOBER <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">6 October (Friday): Armed Forces Day.<\/p>\n<p>13 October- 20 October (Friday-Friday): The sixth edition of El Gouna Film Festival (GFF).<\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":581890,"template":"","categories":[],"tags":[],"class_list":["post-581889","afternoon","type-afternoon","status-publish","has-post-thumbnail","hentry","wpautop","entry"],"acf":{"mongo_id":"cbd5c19c-a6fe-4c7d-af21-0b5cef2b0da0","teaser":"","photo_url":"https:\/\/ent.news\/2023\/2\/172.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Fake meat and false trends - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/afternoon\/fake-meat-and-false-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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