{"id":77003,"date":"2023-04-13T09:30:58","date_gmt":"2023-04-13T09:30:58","guid":{"rendered":"https:\/\/enterpriseam.com\/climate\/2023\/04\/13\/etihad-airways-ads-wont-fly-in-the-uk-due-to-greenwashing-concerns\/"},"modified":"2023-04-13T09:30:58","modified_gmt":"2023-04-13T09:30:58","slug":"etihad-airways-ads-wont-fly-in-the-uk-due-to-greenwashing-concerns","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/climate\/2023\/04\/13\/etihad-airways-ads-wont-fly-in-the-uk-due-to-greenwashing-concerns\/","title":{"rendered":"Etihad Airways\u2019 ads won\u2019t fly in the UK due to greenwashing concerns"},"content":{"rendered":"

<\/a> UK regulator axes Etihad Airways\u2019 ads over greenwashing:<\/strong> The UK\u2019s Advertising Standards Authority (ASA) issued<\/a> a ruling yesterday halting circulation of two of UAE national carrier Etihad Airways\u2019 advertisements for its failure to substantiate claims regarding sustainable aviation, Bloomberg<\/a> writes.<\/p>\n

Airlines have to back up absolute green claims like \u201csustainable aviation,\u201d<\/strong> according to the ASA, which says the ads Etihad Airways ran last year do not clarify how sustainable, net-zero, or low-carbon flights would be achieved. \u201cWe understood that there were currently no initiatives or commercially viable technologies in operation within the aviation industry which would adequately substantiate an absolute green claim such as \u2018sustainable aviation\u2019 as we considered consumers would interpret it in this context,\u201d ASA notes.<\/p>\n

Etihad has been battling with greenwashing allegations for some time:<\/strong> Climate activists reported<\/a> the airline to the Austrian Competition and Consumer Commission for running last year an ad spotlighting its net zero targets for 2050, allegedly without having a solid path to achieving carbon neutrality. Despite the blowback, the airline has been making strides in the sustainability front, signing an agreement<\/a> in 2022 with Microsoft to begin using AI to measure and benchmark its environmental footprint, as well as operating its first SAF-fueled flight last October<\/a>.<\/p>\n

The ASA is clamping down on other airlines too: <\/strong>ASA took another ad by Austrian airline Lufthansa off the air in March<\/a> for asserting flying with the carrier can \u201cprotect the future of the planet\u201d without providing concrete initiatives or technologies backing up their claim.<\/p>\n","protected":false},"excerpt":{"rendered":"

UK regulator axes Etihad Airways\u2019 ads over greenwashing: The UK\u2019s Advertising Standards Authority (ASA) issued a ruling yesterday halting circulation of two of UAE national carrier Etihad Airways\u2019 advertisements for its failure to substantiate claims regarding sustainable aviation, Bloomberg writes. Airlines have to back up absolute green claims like \u201csustainable aviation,\u201d according to the ASA, […]<\/p>\n","protected":false},"author":1,"featured_media":77004,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[75],"tags":[267,11,1172,73,88,52,78],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-77003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-your-way-out","tag-aviation","tag-enterpriseclimate","tag-etihad-airways","tag-on-your-way-out","tag-renewables","tag-uae","tag-uk","wpautop","entry"],"acf":{"mongo_id":"d8044cc2-8c12-437f-aa4a-27c7413d1b81","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2022\/10\/2580.jpg","photo_position":"above","related_issue":[76984],"teaser":"","voice_url":""},"yoast_head":"\nEtihad Airways\u2019 ads won\u2019t fly in the UK due to greenwashing concerns - Climate<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/climate\/2023\/04\/13\/etihad-airways-ads-wont-fly-in-the-uk-due-to-greenwashing-concerns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Etihad Airways\u2019 ads won\u2019t fly in the UK due to greenwashing concerns\" \/>\n<meta property=\"og:description\" content=\"UK regulator axes Etihad Airways\u2019 ads over greenwashing: The UK\u2019s Advertising Standards Authority (ASA) issued a ruling yesterday halting circulation of two of UAE national carrier Etihad Airways\u2019 advertisements for its failure to substantiate claims regarding sustainable aviation, Bloomberg writes. 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