{"id":76634,"date":"2023-03-22T02:05:56","date_gmt":"2023-03-22T02:05:56","guid":{"rendered":"https:\/\/enterpriseam.com\/climate\/2023\/03\/22\/greenwashing-is-in-the-eus-crosshairs\/"},"modified":"2023-03-22T02:05:56","modified_gmt":"2023-03-22T02:05:56","slug":"greenwashing-is-in-the-eus-crosshairs","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/climate\/2023\/03\/22\/greenwashing-is-in-the-eus-crosshairs\/","title":{"rendered":"Greenwashing is in the EU\u2019s crosshairs"},"content":{"rendered":"

<\/a> Greenwashing \u201cis rampant\u201d in the food sector with meat and dairy companies <\/strong>ranking as the top offenders<\/strong>, Bloomberg<\/a> writes, citing a report (pdf)<\/a> by Dutch group Changing Markets Foundation. The report found 53 examples of green claims on food products, pointing to misleading claims on the back of reduced packaging of beef jerky, seaweed-fed cows, climate-controlled pig farms, and climate-neutral certified beer that claimed neutrality through carbon offsetting. Polls by Changing Markets found that consumers were willing to pay extra for climate-neutral products.<\/p>\n

The agrifood system produces a third of the world\u2019s emissions: <\/strong>Agrifood systems are responsible for up to one-third of global greenhouse gas emissions (GHGs), according to a recent report<\/a> published in Nature Magazine, while a 2021 report<\/a> by Chatham House found that it is the primary reason for biodiversity loss. Animal agriculture alone accounts for almost 20% of GHGs and 32% of methane emissions, reports Changing Markets.<\/p>\n

The EC is coming for greenwashing offenders:<\/strong> The European Commission is due to publish a set of measures to \u201ccrack down on greenwashing by regulating how companies substantiate and communicate their green claims,\u201d according to a statement<\/a> last week.<\/p>\n","protected":false},"excerpt":{"rendered":"

Greenwashing \u201cis rampant\u201d in the food sector with meat and dairy companies ranking as the top offenders, Bloomberg writes, citing a report (pdf) by Dutch group Changing Markets Foundation. The report found 53 examples of green claims on food products, pointing to misleading claims on the back of reduced packaging of beef jerky, seaweed-fed cows, […]<\/p>\n","protected":false},"author":1,"featured_media":76635,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[157],"tags":[57,156,155,11],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-76634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-climate-in-the-news","tag-climate-change","tag-climate-in-the-news","tag-emissions","tag-enterpriseclimate","wpautop","entry"],"acf":{"mongo_id":"6dcc9356-4a2f-48be-a8c7-fa1b666439dd","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2021\/4\/106.jpg","photo_position":"above","related_issue":[76622],"teaser":"","voice_url":""},"yoast_head":"\nGreenwashing is in the EU\u2019s crosshairs - Climate<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/climate\/2023\/03\/22\/greenwashing-is-in-the-eus-crosshairs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Greenwashing is in the EU\u2019s crosshairs\" \/>\n<meta property=\"og:description\" content=\"Greenwashing \u201cis rampant\u201d in the food sector with meat and dairy companies ranking as the top offenders, Bloomberg writes, citing a report (pdf) by Dutch group Changing Markets Foundation. The report found 53 examples of green claims on food products, pointing to misleading claims on the back of reduced packaging of beef jerky, seaweed-fed cows, […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/climate\/2023\/03\/22\/greenwashing-is-in-the-eus-crosshairs\/\" \/>\n<meta property=\"og:site_name\" content=\"Climate\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-22T02:05:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2021\/4\/106.jpg?fit=%2C&ssl=1\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/climate\/2023\/03\/22\/greenwashing-is-in-the-eus-crosshairs\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/climate\/2023\/03\/22\/greenwashing-is-in-the-eus-crosshairs\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/climate\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"Greenwashing is in the EU\u2019s crosshairs\",\"datePublished\":\"2023-03-22T02:05:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/climate\/2023\/03\/22\/greenwashing-is-in-the-eus-crosshairs\/\"},\"wordCount\":193,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/climate\/#organization\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/climate\/2023\/03\/22\/greenwashing-is-in-the-eus-crosshairs\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2021\/4\/106.jpg?fit=%2C&ssl=1\",\"keywords\":[\"climate change\",\"CLIMATE IN THE NEWS\",\"emissions\",\"EnterpriseClimate\"],\"articleSection\":[\"CLIMATE IN THE NEWS\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/climate\/2023\/03\/22\/greenwashing-is-in-the-eus-crosshairs\/\",\"url\":\"https:\/\/enterpriseam.com\/climate\/2023\/03\/22\/greenwashing-is-in-the-eus-crosshairs\/\",\"name\":\"Greenwashing is in the EU\u2019s crosshairs - 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