{"id":74694,"date":"2022-11-08T02:10:48","date_gmt":"2022-11-08T02:10:48","guid":{"rendered":"https:\/\/enterpriseam.com\/climate\/2022\/11\/08\/the-enterprise-climate-ceo-poll-signifys-mohamed-saad\/"},"modified":"2022-11-08T02:10:48","modified_gmt":"2022-11-08T02:10:48","slug":"the-enterprise-climate-ceo-poll-signifys-mohamed-saad","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/climate\/2022\/11\/08\/the-enterprise-climate-ceo-poll-signifys-mohamed-saad\/","title":{"rendered":"The Enterprise Climate CEO Poll: Signify\u2019s Mohamed Saad"},"content":{"rendered":"

<\/a> Welcome to the Enterprise Climate CEO poll:<\/strong> With all eyes on Sharm El Sheikh as COP27 continues, Enterprise Climate and EnterpriseAM are presenting our inaugural Climate CEO Poll, a series of interviews with top CEOs attending the summit to discuss key issues including climate finance, regulation, and the green economy.<\/p>\n

Mohamed Saad<\/strong>\u00a0(LinkedIn<\/a>) is president and CEO for NEA at <\/strong>Signify<\/a><\/strong> \u2014 formerly known as Philips Lighting, a global leader in energy-efficient lighting products, systems, and services including integrated solar street lighting<\/a>, innovative solar lanterns<\/a>, an LED-powered internet of things (IoT) platform<\/a>, horticulture lighting<\/a>, and LiFi<\/a> systems.<\/p>\n

When you aside what he does for a living and think about it, Saad\u2019s message hits home: Efficient lighting is among the keys to our energy transition. <\/strong>Switching all conventional light bulbs to LED could reduce electricity consumption by 50%. Using connected lighting<\/a> to power devices through the IoT could save another 30%, Saad says.<\/p>\n

Lighting can even boost food security: <\/strong>The horticulture lighting Signify has installed in Egypt has improved agricultural growth efficiency, he notes. \u201cThe point of the energy transition is both to get the world to carbon neutrality and to help us to do more using fewer resources,\u201d Saad says. Careful use of energy \u2014 like efficient lighting \u2014 could help Africa \u201cleapfrog\u201d<\/a> its development, he adds.<\/p>\n

Saad hopes both the public and private sectors will be receptive: <\/strong>Governments need to push for all lighting to be LED or ultra-efficient, he says. For private sector players, it\u2019s about spurring a mindset shift. \u201cI\u2019d like them to think of reducing their operating costs by using LED, ultra-efficient light or connected lighting \u2014 where they could see a return on investment in just a few months \u2014 rather than the initial CAPEX costs.\u201d<\/p>\n

What does Saad want to see from COP? <\/strong>Concrete and faster action on climate-friendly tech deployment. \u201cMy biggest frustration with previous COPs is that we haven\u2019t moved fast enough,\u201d Saad told us. \u201cRegulatory amendments are happening in Europe and in some parts of Africa, but not at the speed I\u2019d like.\u201d<\/p>\n

How could this be done?<\/strong><\/p>\n

#1- Regulation and quota-setting: <\/strong>\u201cI\u2019d like to forbid all conventional lighting, which generates heat and weighs very heavily on national grids,\u201d Saad says. He advocates for sustainability obligations on all new private sector projects, covering lighting, water consumption, circularity, and recycling. Governments should set the tone by measuring and reducing their own use of these resources \u2014 which some are already working on, he says.<\/p>\n

#2- Regional collaboration:<\/strong> Encouraging the uptake of global tech could happen through large multinational companies and by establishing small regional innovation hubs \u2014 which is particularly important for MENA and Africa, says Saad.<\/p>\n

#3- Financing: <\/strong>Large companies often don\u2019t prioritize investment in \u201cnon-core\u201d activities like lighting. If public and private equity funds finance efficient lighting or energy solutions through the \u201cas-a-service\u201d concept<\/a> \u2014 where consumers don\u2019t pay an initial investment, but only for what they consume \u2014 uptake could accelerate hugely, says Saad. \u201cI\u2019m definitely hoping to see progress on this during COP.\u201d<\/p>\n

For Signify, Saad hopes COP will open up large-scale partnership prospects with public and private sector organizations for more efficient lighting.<\/strong> Discussions about public lighting should focus on efficiency \u2014 for street lighting, residential and commercial compounds, or sports stadiums, he notes. \u201cWe hear a lot of talk today about saving energy by switching off public street lights, but I don\u2019t think this is the solution,\u201d he says. \u201cWe need to make public lighting smarter and more efficient. This has environmental benefits and a very direct link to safety and security.\u201d<\/p>\n

Africa, MENA, Turkey, and Pakistan are key markets for Signify\u2019s future expansion: <\/strong>It\u2019s eyeing more investment, an expanded footprint, and manufacturing localization, especially in Egypt, Morocco, Tunisia, South Africa, and Kenya, Saad says.<\/p>\n

Egypt, Turkey and Saudi Arabia are potential export hubs: <\/strong>Signify is eyeing Egypt as an export hub for Africa, says Saad. As a signatory to multiple trade agreements with excellent shipping and transportation links and a qualified labor force, the country has major export advantages, he notes. Turkey could serve as an export hub to Eastern Europe and the Middle East, while Saudi Arabia \u2014 already a huge market \u2014 could be an export hub for the GCC.<\/p>\n","protected":false},"excerpt":{"rendered":"

Welcome to the Enterprise Climate CEO poll: With all eyes on Sharm El Sheikh as COP27 continues, Enterprise Climate and EnterpriseAM are presenting our inaugural Climate CEO Poll, a series of interviews with top CEOs attending the summit to discuss key issues including climate finance, regulation, and the green economy. Mohamed Saad\u00a0(LinkedIn) is president and […]<\/p>\n","protected":false},"author":1,"featured_media":74695,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1223],"tags":[1222,659,11,1221,1220],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-74694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-climate-ceo-poll","tag-climate-ceo-poll","tag-cop27","tag-enterpriseclimate","tag-mohamed-saad","tag-signify","wpautop","entry"],"acf":{"mongo_id":"d34e43ce-ec5e-4c25-a11f-0a9d80d7bebe","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2022\/11\/3241.jpg","photo_position":"above","related_issue":[74688],"teaser":"","voice_url":""},"yoast_head":"\nThe Enterprise Climate CEO Poll: Signify\u2019s Mohamed Saad - Climate<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/climate\/2022\/11\/08\/the-enterprise-climate-ceo-poll-signifys-mohamed-saad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Enterprise Climate CEO Poll: Signify\u2019s Mohamed Saad\" \/>\n<meta property=\"og:description\" content=\"Welcome to the Enterprise Climate CEO poll: With all eyes on Sharm El Sheikh as COP27 continues, Enterprise Climate and EnterpriseAM are presenting our inaugural Climate CEO Poll, a series of interviews with top CEOs attending the summit to discuss key issues including climate finance, regulation, and the green economy. 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