{"id":73740,"date":"2022-08-31T02:00:19","date_gmt":"2022-08-31T02:00:19","guid":{"rendered":"https:\/\/enterpriseam.com\/climate\/2022\/08\/31\/now-they-came-for-the-chocolate\/"},"modified":"2022-08-31T02:00:19","modified_gmt":"2022-08-31T02:00:19","slug":"now-they-came-for-the-chocolate","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/climate\/2022\/08\/31\/now-they-came-for-the-chocolate\/","title":{"rendered":"Now they came for the chocolate\u2026"},"content":{"rendered":"

<\/a> The hipsters now have a vegan KitKat. <\/strong>Swiss food giant Nestle is launching a plant-based KitKat in 15 European countries on Friday, in what could either be seen as a welcome diversification of the confectionary market, or as the end of days for chocolate purists. But with some four in 10 European consumers reportedly interested in moving to a more plant-based diet, vegan chocolate could be the next big thing in sweet treats, Bloomberg reports<\/a>. The vegan chocolate market is expected to grow to USD 1.4 bn in 10 years, more than doubling from its current value of USD 533 mn. KitKat V will be pricier than its non-vegan version, but Nestle is already rolling out 300 tons of it.<\/p>\n

The main challenge? Getting a KitKat V to actually taste like a KitKat:<\/strong> KitKat V uses a rice-based formula as a milk substitute, after Nestle sampled various non-dairy alternatives including oats, soy and almond. But replicating the distinctive creamy texture of a KitKat without dairy is no mean feat \u2014 despite what the rice and oat milk evangelists might claim. \u201cIt\u2019s super challenging,\u201d the head of Nestle\u2019s Confectionery Product Technology Center tells Bloomberg.<\/p>\n","protected":false},"excerpt":{"rendered":"

The hipsters now have a vegan KitKat. Swiss food giant Nestle is launching a plant-based KitKat in 15 European countries on Friday, in what could either be seen as a welcome diversification of the confectionary market, or as the end of days for chocolate purists. But with some four in 10 European consumers reportedly interested […]<\/p>\n","protected":false},"author":1,"featured_media":73741,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[75],"tags":[718,11,716,73,714],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-73740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-your-way-out","tag-confectionary","tag-enterpriseclimate","tag-kitkat","tag-on-your-way-out","tag-vegan","wpautop","entry"],"acf":{"mongo_id":"6e382316-a2e4-4a3b-8a74-3933397a7c73","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2022\/8\/2998.jpg","photo_position":"above","related_issue":[73727],"teaser":"","voice_url":""},"yoast_head":"\nNow they came for the chocolate\u2026 - Climate<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/climate\/2022\/08\/31\/now-they-came-for-the-chocolate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Now they came for the chocolate\u2026\" \/>\n<meta property=\"og:description\" content=\"The hipsters now have a vegan KitKat. Swiss food giant Nestle is launching a plant-based KitKat in 15 European countries on Friday, in what could either be seen as a welcome diversification of the confectionary market, or as the end of days for chocolate purists. But with some four in 10 European consumers reportedly interested […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/climate\/2022\/08\/31\/now-they-came-for-the-chocolate\/\" \/>\n<meta property=\"og:site_name\" content=\"Climate\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-31T02:00:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2022\/8\/2998.jpg?fit=%2C&ssl=1\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/climate\/2022\/08\/31\/now-they-came-for-the-chocolate\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/climate\/2022\/08\/31\/now-they-came-for-the-chocolate\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/climate\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"Now they came for the chocolate\u2026\",\"datePublished\":\"2022-08-31T02:00:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/climate\/2022\/08\/31\/now-they-came-for-the-chocolate\/\"},\"wordCount\":194,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/climate\/#organization\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/climate\/2022\/08\/31\/now-they-came-for-the-chocolate\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2022\/8\/2998.jpg?fit=%2C&ssl=1\",\"keywords\":[\"confectionary\",\"EnterpriseClimate\",\"KitKat\",\"ON YOUR WAY OUT\",\"vegan\"],\"articleSection\":[\"ON YOUR WAY OUT\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/climate\/2022\/08\/31\/now-they-came-for-the-chocolate\/\",\"url\":\"https:\/\/enterpriseam.com\/climate\/2022\/08\/31\/now-they-came-for-the-chocolate\/\",\"name\":\"Now they came for the chocolate\u2026 - Climate\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/climate\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/climate\/2022\/08\/31\/now-they-came-for-the-chocolate\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/climate\/2022\/08\/31\/now-they-came-for-the-chocolate\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2022\/8\/2998.jpg?fit=%2C&ssl=1\",\"datePublished\":\"2022-08-31T02:00:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/enterpriseam.com\/climate\/2022\/08\/31\/now-they-came-for-the-chocolate\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/enterpriseam.com\/climate\/2022\/08\/31\/now-they-came-for-the-chocolate\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/climate\/2022\/08\/31\/now-they-came-for-the-chocolate\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/ent.news\/2022\/8\/2998.jpg?fit=%2C&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/ent.news\/2022\/8\/2998.jpg?fit=%2C&ssl=1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/enterpriseam.com\/climate\/2022\/08\/31\/now-they-came-for-the-chocolate\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/enterpriseam.com\/climate\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Now they came for the chocolate\u2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/enterpriseam.com\/climate\/#website\",\"url\":\"https:\/\/enterpriseam.com\/climate\/\",\"name\":\"Climate\",\"description\":\"The State of the Nation\",\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/climate\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/enterpriseam.com\/climate\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/enterpriseam.com\/climate\/#organization\",\"name\":\"Climate\",\"url\":\"https:\/\/enterpriseam.com\/climate\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/climate\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ent.news\/internal\/25470.svg\",\"contentUrl\":\"https:\/\/ent.news\/internal\/25470.svg\",\"caption\":\"Climate\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/climate\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/enterpriseam.com\/climate\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\",\"name\":\"enterpriseam admin\",\"sameAs\":[\"http:\/\/enterpriseam.testing.projectsarea.com\"],\"url\":\"https:\/\/enterpriseam.com\/climate\/author\/enterpriseam\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Now they came for the chocolate\u2026 - Climate","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/enterpriseam.com\/climate\/2022\/08\/31\/now-they-came-for-the-chocolate\/","og_locale":"en_US","og_type":"article","og_title":"Now they came for the chocolate\u2026","og_description":"The hipsters now have a vegan KitKat. Swiss food giant Nestle is launching a plant-based KitKat in 15 European countries on Friday, in what could either be seen as a welcome diversification of the confectionary market, or as the end of days for chocolate purists. But with some four in 10 European consumers reportedly interested […]","og_url":"https:\/\/enterpriseam.com\/climate\/2022\/08\/31\/now-they-came-for-the-chocolate\/","og_site_name":"Climate","article_published_time":"2022-08-31T02:00:19+00:00","og_image":[{"url":"https:\/\/i0.wp.com\/ent.news\/2022\/8\/2998.jpg?fit=%2C&ssl=1","type":"","width":"","height":""}],"author":"enterpriseam admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"enterpriseam admin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/enterpriseam.com\/climate\/2022\/08\/31\/now-they-came-for-the-chocolate\/#article","isPartOf":{"@id":"https:\/\/enterpriseam.com\/climate\/2022\/08\/31\/now-they-came-for-the-chocolate\/"},"author":{"name":"enterpriseam admin","@id":"https:\/\/enterpriseam.com\/climate\/#\/schema\/person\/ca597032db7e4db868359c123cec256d"},"headline":"Now they came for the chocolate\u2026","datePublished":"2022-08-31T02:00:19+00:00","mainEntityOfPage":{"@id":"https:\/\/enterpriseam.com\/climate\/2022\/08\/31\/now-they-came-for-the-chocolate\/"},"wordCount":194,"publisher":{"@id":"https:\/\/enterpriseam.com\/climate\/#organization"},"image":{"@id":"https:\/\/enterpriseam.com\/climate\/2022\/08\/31\/now-they-came-for-the-chocolate\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ent.news\/2022\/8\/2998.jpg?fit=%2C&ssl=1","keywords":["confectionary","EnterpriseClimate","KitKat","ON YOUR WAY OUT","vegan"],"articleSection":["ON YOUR WAY OUT"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/enterpriseam.com\/climate\/2022\/08\/31\/now-they-came-for-the-chocolate\/","url":"https:\/\/enterpriseam.com\/climate\/2022\/08\/31\/now-they-came-for-the-chocolate\/","name":"Now they came for the chocolate\u2026 - Climate","isPartOf":{"@id":"https:\/\/enterpriseam.com\/climate\/#website"},"primaryImageOfPage":{"@id":"https:\/\/enterpriseam.com\/climate\/2022\/08\/31\/now-they-came-for-the-chocolate\/#primaryimage"},"image":{"@id":"https:\/\/enterpriseam.com\/climate\/2022\/08\/31\/now-they-came-for-the-chocolate\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ent.news\/2022\/8\/2998.jpg?fit=%2C&ssl=1","datePublished":"2022-08-31T02:00:19+00:00","breadcrumb":{"@id":"https:\/\/enterpriseam.com\/climate\/2022\/08\/31\/now-they-came-for-the-chocolate\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/enterpriseam.com\/climate\/2022\/08\/31\/now-they-came-for-the-chocolate\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/climate\/2022\/08\/31\/now-they-came-for-the-chocolate\/#primaryimage","url":"https:\/\/i0.wp.com\/ent.news\/2022\/8\/2998.jpg?fit=%2C&ssl=1","contentUrl":"https:\/\/i0.wp.com\/ent.news\/2022\/8\/2998.jpg?fit=%2C&ssl=1"},{"@type":"BreadcrumbList","@id":"https:\/\/enterpriseam.com\/climate\/2022\/08\/31\/now-they-came-for-the-chocolate\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/enterpriseam.com\/climate\/"},{"@type":"ListItem","position":2,"name":"Now they came for the chocolate\u2026"}]},{"@type":"WebSite","@id":"https:\/\/enterpriseam.com\/climate\/#website","url":"https:\/\/enterpriseam.com\/climate\/","name":"Climate","description":"The State of the Nation","publisher":{"@id":"https:\/\/enterpriseam.com\/climate\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/enterpriseam.com\/climate\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/enterpriseam.com\/climate\/#organization","name":"Climate","url":"https:\/\/enterpriseam.com\/climate\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/climate\/#\/schema\/logo\/image\/","url":"https:\/\/ent.news\/internal\/25470.svg","contentUrl":"https:\/\/ent.news\/internal\/25470.svg","caption":"Climate"},"image":{"@id":"https:\/\/enterpriseam.com\/climate\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/enterpriseam.com\/climate\/#\/schema\/person\/ca597032db7e4db868359c123cec256d","name":"enterpriseam admin","sameAs":["http:\/\/enterpriseam.testing.projectsarea.com"],"url":"https:\/\/enterpriseam.com\/climate\/author\/enterpriseam\/"}]}},"featured_image_src":"https:\/\/i0.wp.com\/ent.news\/2022\/8\/2998.jpg?resize=600%2C400&ssl=1","featured_image_src_square":"https:\/\/i0.wp.com\/ent.news\/2022\/8\/2998.jpg?resize=600%2C600&ssl=1","author_info":{"display_name":"enterpriseam admin","author_link":"https:\/\/enterpriseam.com\/climate\/author\/enterpriseam\/"},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/ent.news\/2022\/8\/2998.jpg?fit=%2C&ssl=1","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"jetpack_shortlink":"https:\/\/wp.me\/pgVl2y-jbm","_links":{"self":[{"href":"https:\/\/enterpriseam.com\/climate\/wp-json\/wp\/v2\/posts\/73740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/climate\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/climate\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/climate\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/climate\/wp-json\/wp\/v2\/comments?post=73740"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/climate\/wp-json\/wp\/v2\/posts\/73740\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/climate\/wp-json\/wp\/v2\/issue\/73727"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/climate\/wp-json\/wp\/v2\/media\/73741"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/climate\/wp-json\/wp\/v2\/media?parent=73740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/climate\/wp-json\/wp\/v2\/categories?post=73740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/climate\/wp-json\/wp\/v2\/tags?post=73740"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/climate\/wp-json\/wp\/v2\/brand?post=73740"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/climate\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=73740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}